It costs more than $30 million to make and stars one of the world’s most sought after and famous actors. And now, three weeks after it was released, action thriller Argo has finally topped the box office.
Starring and directed by Ben Affleck, Argo is based on the real life rescue of six US diplomats from Tehran during the 1979 Iranian hostage crisis.
The film, also starring John Goodman and Breaking Bad’s Bryan Cranston has so far brought in more than £40 million worldwide close to $8 million domestically in North America.
Despite not smashing the box office initially the film, from Warner Bros., only dropped 25 percent and is the first movie since The Blind Side to come in number one for the first time in its third weekend.
The movie’s slow burner success is said to be because its popularity came from word of mouth rather than traditional promotion.
Dan Fellman, head of distribution at Warner Bros., said the studio thought there might be a good chance of Argo’ coming out on top this weekend.
He said: ‘We’re thrilled. An accomplishment like that is well deserved, they don’t happen very often.
‘You would probably have to do a lot of searching to find a movie that opened in wide release to have two number two weekends in a row and hit number one in the third week.
He added: ‘It’s a tribute to the film. Word-of-mouth has taken over the campaign.’
Ashton Tyler | Elite.