Kardashians Fashions Go Global With The Help Of Sir Philip Green
The Kardashians are looking to globally expand their brand with the help of Topshop mogul Sir Philip Green.
Kim, Kourtney and Khloé Kardashian will launch Kardashian Kollection internationally this fall, as the line, with their licensee Jupi Corporation and Green’s Arcadia Group, will be accessible in 13 countries from the U.K. to Thailand.
The line will be offered in 250 of the 600 stores of high-end retailer Dorothy Perkins, as well as on their website. The line will also be featured in shop-in-shops in retailer BHS.
The other countries featuring the line are Israel, Qatar, Malaysia, Bahrain, Saudi Arabia, the United Arab Emirates, Indonesia, Turkey, Kuwait, Singapore, and the Philippines will round out the retail base.
This is Kardashian Kollection second major expansion, as they inked a deal with United States retailer Sears last year.
Kardashian Kollection caps its prices at $100, providing an affordable and fashionable option for women.
Sir Philip Green is excited for the new partnership with the Kardashians, after reviewing the line with Bruno Schiavi, Juni Corporation’s president.
Having reviewed the product with Bruno and the team a few weeks ago, I felt that there was an excellent fit for Dorothy Perkins,” Green said. “I believe our customers will love the fashion looks, they passionately follow celebrity lifestyle, and the Kardashian sisters rank top when it comes to whom they relate to in the fashion stakes.”
Elite.
