Just months ago Beyoncé inked an insane $50 million, multifaceted deal with Pepsi. Now her husband Jay-Z and Samsung are said to be locking in a $20 million package that would see the rapper collaborating on multiple projects with the tech giant.
Page Six reports that the rapping, sports agent, business mogul might create a social media network as part of the deal. Regardless of the terms, a $20 million signing is a big move for the man who famously asserted:
“I’m not a businessman, I’m a business, man.”
If true, the report would signal the latest in a number of high-profile business moves Jay-Z has made over the past couple of years. He dissolved his stake in the Brooklyn Nets to set up Roc Nation Sports, a talent agency that has already landed some key signings. He moved his music label, Roc Nation, from Sony to Universal. He launched Made in America, a massive music festival in Philadelphia and even was the executive producer of “The Great Gatsby.”
As previously mentioned, highly structured deals are nothing new to the Carter-Knowles power family. Beyoncé’s massive Pepsi contract includes traditional promotional appearances and ad campaigns, but also gives Pepsi a stake in Beyoncé’s creative endeavors.
Together, Jay-Z and Beyoncé are worth over a billion dollars and are easily the most powerful couple in entertainment.
Photo credit: WENN, Via Huff Po