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'Riverdale' Finally Revealed Jason Blossom's Murderer... But Why'd They Do It?

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The biggest mystery in "Riverdale" was finally solved last night... only to create yet another mystery we'll have to wait until next week's finale to get the answer to.

After a full season of guessing who killed Jason Blossom, we now know who it was, but still don't know why!

SPOILER ALERT: Don't read on if you haven't seen episode 12 of "Riverdale."

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In a super twisty and revealing episode on Thursday (Kidnapping! Drug smuggling! Incest!), it was revealed at long last that Jason Blossom's own father, Clifford Blossom, was the one who murdered him.

Initially, it seems like Jughead's dad is the culprit after he confesses to the police that he kidnapped Jason and was planning on holding him for ransom, but Betty goes into Nancy Drew mode and finds a flash drive in the lining of Jason's jacket.

The drive contains a video that shows Jason tied to a chair in the basement of the Snakes' bar, then shows Clifford walking in, snatching the engagement ring from Jason's pocket and shooting his son.

Great! Mystery solved, right? Well... not actually. When the cops come to arrest Clifford and find out why he killed his son, we see him swinging from a noose in the Blossom's shed surrounded by barrels of drugs. WHAT IS GOING ON!?

We're going to have to wait until next Thursday's finale to get the full story, but there are a few pretty convincing reasons as to why Clifford would have killed Jason:

1. To end an incestuous relationship

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One of the most shocking reveals in Thursday's episode was the fact the Coopers and the Blossoms have a lot more in common than we all thought. Turns out, a feud between two Blossom brothers a couple generations ago led to one of the brothers' lines changing their last name to Cooper.

So yeah, that means Betty and Cheryl are actually cousins... but more pressing: Jason and Polly didn't know they were related when they decided to run off together and get married. If Clifford knew about the family connection, he might go so far as murder to cover it up.

2. Because Jason wouldn't enter the family drug dealing business

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This is the one that I think is the most likely. It seems pretty clear now that the Blossoms' maple syrup business is a front for their real moneymaker: smuggling drugs. In earlier episodes, we've seen Clifford tell Cheryl Jason wasn't "strong enough" to take over the family business.

Could Jason have found out what the family business really is and confronted his dad about it before running off? Thinking that Jason would spill his illegal secrets would certainly be motivation for Clifford to kill.

3. He found out Jason was never a Blossom

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Okay, this one is way out of left field, but what if Clifford's murderous rage came from discovering that Jason was adopted?

Nothing means more to the Blossom family than their name and bloodline, and there is definitely a lot of weird stuff going on in Thorn Hill that hasn't been revealed yet.

It feels like Cheryl and her mom, Penelope, are actually distraught about Jason's death, and genuinely cared about him. Since we see Cheryl boldly confronting her dad about the murder before the hanging scene, it's totally possible Clifford didn't hang himself but was instead hanged by his wife and daughter to make it look like a suicide.

Like I said: Crazy theory, but just putting it out there! We'll know for sure what the hell is going on with the Blossoms after next week's season finale.