Veruca Salt from Willy Wonka and the Chocolate Factory would be really impressed with the golden egg she can lay with this new Gold Pill. Tobias Wong and J.A.R.K. teamed up to create a pill that turns your shit gold, literally. The 22mm-long pills filled with 24-karat gold leaf promise to “turn your innermost parts into chambers of wealth.”
The pills go for $425 – an unsurprising price considering they consist of gold leaf.
Wong conceived the pills as part of his INDULGENCES line, which continues society’s “ever-expanding market of luxury items.”
Wong also designed a line of silver pills in 1998.
According to citizen-citizen.com, Wong and Ken Courtney collaborated in 2005 to produce to luxury brand INDULGENCES. Courtney said he became involved in this venture because, “like an addict, all [he] wants is more. Like celebrity and celebrity culture, demand for luxury items is completely created.”
INDULGENCES focuses on the unnecessary; the brand sells things for the person who has everything and still wants more.