The Inside Out Project is a way to involve the many different faces that make up our beautiful city. These unique faces inspired world renowned artist, JR’s latest project, and as a result, they will deck out the buildings in Times Square NYC with large posters of these individuals. There is no selection criteria as these posters are available to anyone and everyone. There is no preparation, since everything is completely natural.
Each posted is completely free since there is no brand or corporation backing these artists. People respect that and that is why they are so willing to participate in such a display. They thrive on the fact that people are not scared or intimidated by an artist; rather they are inspired and intrigued by their beliefs behind the project. Times Square is the center of the universe of advertising as JR and Sol Guy explains in the video.
He wants to share this amazing, innovative idea with the people of New York City with the goal of turning the world inside out. The concept behind this is to give everyone the opportunity to share their portrait and a statement of what they believe in, in this world, through their own facial image. Instead of just seeing art, everyone can actively participate in it.
The Inside Out Project has traveled all across the globe, involving an array of different ethnicities creating a real reflection of a variety of cultures. The current display in Times Square will be there until May 31st. They had a booth truck open from April 22nd to May 10th where participants could come and have their photo taken for it to be displayed on a billboard/building on the corner of 47th Street and 7th Avenue, as well as the ground. Almost 6,000 different people came and took part in this project. See all of the portraits here.