The Brooklyn hipster beard frenzy has officially migrated across the pond — all the way to England.
Shot by photographer Brock Elbank, the exhibition includes over 80 portraits of men (and, yes, women) who boast badass facial hair.
The award-winning fashion photographer originally began documenting the holy grail of facial hair after meeting charity campaigner Jimmy Niggles, who'd grown a beard to honor a close friend he'd lost to skin cancer.
Niggles hoped his bushy beard would serve as a conversation starter, help him spread his friend's story and, presumably, help others avoid the same fate his friend fell to.
Soon after, Elbank launched his social media-driven #Project60 series, for which he took 60 pictured of bearded people as a way to spread awareness of Niggles' “Beard Season” campaign.
Somerset House's Beard exhibition features some of those portraits, along with several other never-before-seen photographs.
The exhibit runs through March 29. Learn more here.
Harnaam Kaur (she has polycystic ovary syndrome)
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