The Y-Generation Sets The Go-To Travel Destinations

The Y-Generation Sets The Go-To Travel Destinations
Envision
Like Us On Facebook
Like Us On Facebook

If the  Y-Generation has proven one thing, it’s that they’re light years from being conventional. The standard issue luxury destinations of Monaco,  St. Tropez and Sardinia have a certain disconnect with young affluent revelers. By looking where to create the cool as opposed to following in the footsteps of their grandparents, the Y-Generation has successfully caused a shift for the go-to luxury destinations. Fueled by instant gratification, the Y-Generation has exhibited its force in the world as a group of innovators.

The Y-Generation’s pace of partying fueled by unloading 30-liter champagne bottles onto the surrounding crowd has come a long way from the white glove luxury of a few decades ago.

So how does a place become an “it” place? What does it take? Let’s narrow it down to the best and most popular places to vacation in Europe. Like all good things in life, there are only a few. There are only a handful of these places around the world, and everyone seems to want a piece of Saint-Tropez, Courchevel, Ibiza, Mykonos, Sardinia, Mallorca, Megève, St. Moritz, Gstaad, and Bodrum.

How does it start? Be sure that the process is far from incidental and in order for proper execution, one can be sure that highly strategic budgets were well planned out to keep the destination thriving.

An “it” place is similar to an exclusive and popular nightclub. It needs to be developed, promoted, validated, and then publicized. Sought out luxury destinations start with the allure of the location and the accommodations available to the luxury hungry crowd. From a real estate perspective, the “it” place usually has some constraining geographic characteristics such as a limited amount of land or the area is hard to access.

Second, it takes the right ‘influencers’ to set the trend and dub the territory as the new place to be. Celebrities are followed by the artists, royalty, socialites, and then the rest of the elite in-crowd will be sure to follow. With the circulation of press, there will surely be an influx of new nightclubs and exclusive parties hosted by everyone from Swedish House Mafia to Bruno Mars. The symbol of its establishment will come with the launch of an iconic hotel and several chic boutique properties.

During the 1970′s, Brigitte Bardot, single-handedly made Saint-Tropez the hottest place to be in the summer to party. Decades later, and even despite the inevitable equivalent to bridge and tunnel pedestrian travelers, Saint-Tropez is still a mythical place that attracts an exceptional crowd during many weeks of the summer. The red flag of the in-crowds will happen subtly, but as soon the likes of American celebrities such as Paris Hilton make it to hosting the premier parties, it is safe to say the bubble has popped. Be weary of overtly attempted celebrity endorsement.

This element of extravagant, trashy people flocking to a lovely place is a sad constant for all “it” places at a certain stage. This causes the trendsetters to seek out the next “it” place.

Back in the 1960s, the trendsetting group was the hippies, who represented counterculture, free love, music, and a great time. They transformed Ibiza into a free-love outpost that hosted all of the biggest musicians in the wildest way that we cannot possibly imagine. Legendary tales of Bob Dylan partying with the Rolling Stones, the Beatles, and Jethro Tull, comprised the in-crowd of Ibiza. Ibiza has been at the center of Western society’s music culture since 1963, which continues to this day in the vibrant music scene. Ibiza can make or break the biggest electronic and DJ acts in the world every summer.

Where musicians, socialites, celebrities, royals, and the super-rich vacation are the most amazing parties! The party people take “it” places and make them truly HOT. The reputation of the place then spreads along the chain of six degrees of separation. The stories of amazing party nights get passed on down the line, the myth begins to develop, the brand is established, and the followers of the “it” place chase the dream wanting to be a part of this brand.

Let’s continue to set the trends. Following in the footsteps of our parents is no longer an option.

Elite.

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Preston Waters

Preston Waters is a thinker. He's not your traditional philosophical persona, however, as he leaves no topic untouched. Covering all the bases, from business to women, Preston Waters is the ultimate man's man for Gen-Y.

More In Envision

Envision Adam Pliskin

Your Favorite Pokémon Make A Lot Of Sense As US Presidents (Photos)

This next one is silly in the best way possible. An artist by the name of Brandon Dayton mashed up Pokémon characters with American presidents. The results are simply splendid. Dayton imagined your favorite collectible monsters as some of history’s most iconic leaders, and their names are pun-tastic. It’s hard to choose a favorite among […]

Food Gillian Fuller

There’s An Invention That Can Turn Almost Any Food Into Noodles (Video)

Vegetarians and the health-conscious may already be familiar with the wonder that is The Spiralizer. For those unfamiliar, here’s a quick explanation: The Spiralizer is a kitchen tool that cuts vegetables into long, noodle-like strands with a blade operated by a crank handle. Most commonly, they’re used to create zucchini noodles, a popular (if somewhat […]

Goods Anthony Selden

Someone In Japan Is Making Transformers An Awesome Reality (Photos)

Good news! Transformers might be on their way to actually existing beyond the motion picture series! Japanese inventors have figured out a way to create a robot that transforms itself from a small car into a decently-sized Transformer replica. It’s called the “J-deite quarter” and it’s pretty awesome to see in action! According to Daily Mail, […]

Envision Gillian Fuller

This Is What A Home On Mars Is Going To Look Like (Photos)

It’s not too far off to assume that in the future, humans will occupy space on other planets. In fact, scientists are already planning for our extraterrestrial moves. For over a year, NASA has been testing out potential habitats suitable for living on Mars. NASA built a prototype habitat in Hawaii to see how space […]

Also On Elite

Sports

Ohio State’s Marching Band Crushed It This Weekend (Video)

The Ohio State University marching band put on another amazing show this weekend during the football game against Rutgers. The theme for the band’s halftime show was “Classic Rock,” and they did not disappoint. The band played hits from iconic bands such as The Rolling Stones, The Who and The Edgar Winter Band. More impressive […]

World

Navy SEAL Has Hilarious List Of Demands For Boys Who Want To Date His Daughter (Photo)

Marcus Luttrell remembers what it’s like to be a teenage boy taking a girl out for the first time, and he doesn’t like it. Luttrell, the Navy SEAL who famously authored the book “Lone Survivor,” has a 2-year-old daughter named Addie. After watching the film “22 Jump Street,” Luttrell began thinking about Addie’s future. Soon after, […]

Women

A Bottle Of Wine And Netflix Are The Only Boyfriend You Need This Cuffing Season

It is the beginning of October, which only means one thing: cuffing season. Crazy summer weekends have finally come to a close, making tanned kids everywhere retreat to their respective cities. Before we go any further, let’s take a look at what exactly “cuffing season” is, courtesy of Urban Dictionary: Okay UD, thanks for that […]

Life

The Oversharing Generation: Why Gen-Y Needs To Keep The Mystery Alive

The growing popularity and progression of social media has a lot of pros: It is great for publicity, businesses, advertisers and startups. For the individual, however, social media have caused problems. We are the oversharing generation. Millennials often forget that keeping the mystery alive is important for relationships. There is no mystery anymore; we know […]

World

When Second Graders Have A $220 Meal, Not Every Course Goes Well (Video)

For the New York Times Magazine’s annual fall food issue, editors thought it would be fun to see how high-end dining translates for a younger crowd. They decided to treat six second graders from Brooklyn’s PS 295 to a seven-course tasting menu (normally $220 per person) at acclaimed chef Daniel Boulud’s New York City restaurant, […]