The Nike+ FuelBand

The Nike+ FuelBand
World

While Nike might have beat competitors like the MotoACTV and Jawbone Up to the active bracelet market over two years ago, its original endeavor, the Nike+ SportBand, was getting long in the tooth.

That changes today with the introduction of the far sleeker Nike+ FuelBand. It’s much in the vein of the original, except boasts a more attractive 20 LED dot-matrix display and can measure activity in a new unit the company calls NikeFuel.

That latter bit is a normalized score that unlike calories “awards equal points for the same activity regardless of physical makeup.”

We’ll have to see about that, but we’re definitively smitten with its design and that row of colorful LEDs that progressively fills as one gets closer to reaching their intended goal.

The $149 pre-orders go live on the company’s online store at 5PM ET, but those interested ought to peep the PR and video after the break.

Engadget

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Preston Waters

Preston Waters is a thinker. He's not your traditional philosophical persona, however, as he leaves no topic untouched. Covering all the bases, from business to women, Preston Waters is the ultimate man's man for Gen-Y.

More In World

Also On Elite

Videos

Katy Perry Released The World’s Strangest Music Video Trailer Ever (Video)

Katy Perry is preparing to release her video for the single “Birthday.” Like all of her music, it will undoubtedly be a triumph of epic proportions, but her trailer for the video suggests otherwise. In the video, a very collection of Perrys dressed in different bodysuits and costumes play several birthday performers. The worst birthday […]

Motivation

12 Honest Reasons Why Time Is Not On Your Side

Time: We all want it to pass so quickly. When we’re kids, all we want to do is be grownups; we chase down the minutes, hours and years until we’re old enough to get our license, graduate, drink, move out and move on. We wait for time to pass, anxious and unappreciative of the days […]

Women

Bikini Bodies: Why Feeling Good In Your Bathing Suit Is Half The Battle

I, like every other bagel-addicted woman, have a complicated relationship with summertime. Or more specifically, the parts in which we prance around practically naked with nowhere to hide. Those moments especially suck. But what’s even more anxiety-provoking than the actual swimsuit part is the slow build up to bikini season. The few months leading up […]

Wellness

Who’s Got It Right: Those Who Care Or Those Who Don’t Give A Sh*t?

I spend quite a bit of time thinking about the way that we experience and perceive the world. We spend so much time lost in our own realities that we often don’t realize that we can change them. It’s not about changing the physical things themselves – although removing things certainly does make it easier […]