The Nike+ FuelBand

The Nike+ FuelBand
World
Like Us On Facebook
Like Us On Facebook

While Nike might have beat competitors like the MotoACTV and Jawbone Up to the active bracelet market over two years ago, its original endeavor, the Nike+ SportBand, was getting long in the tooth.

That changes today with the introduction of the far sleeker Nike+ FuelBand. It’s much in the vein of the original, except boasts a more attractive 20 LED dot-matrix display and can measure activity in a new unit the company calls NikeFuel.

That latter bit is a normalized score that unlike calories “awards equal points for the same activity regardless of physical makeup.”

We’ll have to see about that, but we’re definitively smitten with its design and that row of colorful LEDs that progressively fills as one gets closer to reaching their intended goal.

The $149 pre-orders go live on the company’s online store at 5PM ET, but those interested ought to peep the PR and video after the break.

Engadget

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Preston Waters

Preston Waters is a thinker. He's not your traditional philosophical persona, however, as he leaves no topic untouched. Covering all the bases, from business to women, Preston Waters is the ultimate man's man for Gen-Y.

More In World

World Adam Matula

Baby Elephant Has Some Serious Ribbon Dancing Skills (Video)

Elephants are apparently masters of ribbon dancing and rhythm gymnastics. Recent footage captured by tourists shows Faa Mai, a baby elephant who was rescued and currently lives at the Elephant Nature Park in Thailand, showing off in front of friends with a large blue ribbon. The intriguing baby elephant does tricks with the ribbon, spinning […]

World Adam Matula

Drunk Guy Somehow Manages To Get Stuck Under An ATM Door (Photos)

When an ATM swallowed his card, a drunken Cheng Kao got scared he might get locked inside the glass booth. He tried to escape by squeezing underneath the glass wall. Instead, he ended up stuck for an entire night. Concerned citizens of Zhejiang, an eastern province in China, called to report the stuck, unconscious man. […]

World Adam Matula

Once A Cheater Always A Cheater: Science Says Cheating Is Repetative

If your current partner cheated on their ex to be with you, it’s very possible you’re relationship is in serious trouble. Research suggests lovers who are “poached” away from others are more likely to cheat in their new relationships. Scientists at the University of Southern Alabama researched levels of commitment and satisfaction among 443 men […]

Also On Elite

Music

Guy Performs Amazing A Capella Remix Of Beyonce’s ‘Drunk In Love’ (Video)

Mike Tompkins, a singer and songwriter who produces his own music using his voice and mouth movements performed an impressive live a capella remix to Beyoncé’s “Drunk In Love” last weekend. Tompkins performed his innovative musical talent at the London Music Hall on Saturday, using parts of “Drunk In Love,” “Down On Life” (London Future […]

Politics

Happy Birthday, Mr. President: 26 Times Barack Obama Has Killed The Game

In honor of President Barack Obama’s 53rd birthday, we thought we’d highlight the times that he was absolutely, unequivocally, killing the game. Happy Birthday, Mr. President! 1. That time he played soccer with a robot. 2. Literally, every single time he fist bumps Michelle Obama. 3. …And that time he fist bumped a White House […]

Film

These Guys Created A Lightsaber Katana Pretty Close To The Ones From ‘Star Wars’

Gadgets from our favorite sci-fi movies and TV shows are starting to become real. Those movie directors were clearly onto something. The guys at Man At Arms: Reforged duplicated everyone’s favorite weapon from “Star Wars”: a lightsaber. Well, it’s a mashup of a lightsaber and a katana — a Japanese sword used in feudal Japan — […]

Women

17 Things That Make Him The Husband Of Your Dreams, Not Just Another Boyfriend

There comes a time in every girl’s relationship where she thinks to herself, “Wow, I could really marry this person.” Suddenly, all the silly things that used to weigh her down don’t feel so unmanageable anymore. All the goals she has for herself finally seem possible. It’s like the world has finally fallen into place; she […]

Politics

A Dog In Minnesota Just Won His Town’s Open Election And Became Mayor

There’s a new mayor in the small town of Cormorant, Minnesota. His name is Duke — and he’s a dog. Duke won the election last Thursday to become the honorary mayor of Cormorant, a town with 12 residents. The election, which lasted for five weeks, cost $1 to vote in. Residents could put whomever they wanted on […]