New ‘Saint Laurent Paris’ Packaging

New ‘Saint Laurent Paris’ Packaging
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With Hedi Slimane recently assuming the role of Creative Director at fashion house Yves Saint Laurent, numerous branding alterations have been made. This week saw the first images of newly branded Saint Laurent Paris packaging, which takes the form of a modern and aesthetically minimal typeface.

While all of Slimane’s adjustments have yet to fully develop, it is clear that his new initiatives intend to assert the fashion house as one of the primary brands of the future.

Elite.

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Anthony Selden

Anthony is a New York-based writer and a graduate of Johnson & Wales University with a passion for exploring the cooler things in life. Always eager to inform, Anthony is the lifestyle editor at Elite Daily and is knowledgeable about pretty much anything within the walls of awesomeness: from the latest Lamborghini, to the most absurd burgers around. He also enjoys spontaneous skateboarding sessions on New York City's Upper East Side. Much like writing, it's what keeps the guy alive.

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