Why You Need To Read “The Tanning of America”

Why You Need To Read “The Tanning of America”
Life
Like Us On Facebook
Like Us On Facebook

In today’s digitally driven culture, the marketing fundamentals have changed drastically to establish brand awareness. It greatly transcends the traditional identification of a target audience, finding a niche, having consistency and establish strong brand awareness.  As time changes and younger generations begin to enter as the target audience, the culture changes and it transforms the market.  How has marketing strategies changed to integrate the up-and-coming culture?  The answer lies within, “The Tanning of America” by Steve Stoute.

Steve Stoute has been a music business executive for years and has transitioned into the marketing industry.  Using his knowledge of the music industry he has collaborated celebrities with brand names for fortune 500 companies.  He has seen how younger generations relate to music artists on a personal note. Consequently, hip-hop morphed from entertainment to a mainstream culture. This notion is how Stoute realized there is a niche here to be discovered.

It is not just the hip-hop music itself but the clothing, attitudes, body movements, and language that bring the generation together along with the artist. This development is redefining American culture.  The idea that an array of races are participating not just as an audience member in a concert but generating the “look” of what hip-hop is is what Stoute tries to get across.

Stoute has coined this movement “the tanning of America” arguing that this generation is evolving to more of a cultural blending.  He has gone on to say “Today’s consumers represent a mindset, rather than a race or age. They have the same ‘mental complexion’ based on shared experiences and values… This generation has been shaped by hip hop, not just the music, but everything from attitude to apparel.”

The Tanning of America describes how throughout history music artists have paved the way for this new “tanning” movement to occur.  It covers how Elvis’ promiscuous dancing influenced the market industry for condom and famine products, all the way to the collaboration of Adidas with Run-DMC.

Stoute tells this influential history as well as giving tons of advice from his own experiences.  It is thanks to Stoute that McDonalds collaborated with Justin Timberlake, Lady GAGA with MAC, and Jay-Z with successful “S. Carter” sneaker launch with Reebok.  He advises how to be a step ahead of consumers and realize their wants before they demand them.  This read is great whether interested in the pure history of hip-hop or as a tool to use in the recent era of marketing.

The book is not just history but also a view on marketing that has never been explained before. Not only is this book tough to put down but the knowledge and perception that you will wake away with after you are done reading it will truely have a great amount of value on your life and your future. Marketing is not just a strategy but a way of life as well and a science.

The current science of marketing in our day and age is a very unique one of its kind. This science is not something you can just master by taking a few classes here and there. If one wants to understand the science of marketing then they must go into the mind of Mr. Steve Stoute and read “The Tanning of America”.

Marketing revolves around any profession one might have. Our generations culture changes rapidly. The consumer is the backbone of our current world thus to appeal to them is one of the most skillful attributes one can have.

Mr Stoute saw the opportunity our current culture presented and executed his marketing strategies to perfection. A true renaissance man of our time. Thank you Mr. Stoute for not just educating us on the simple term known as marketing but on the science behind it.

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Preston Waters

Preston Waters is a thinker. He's not your traditional philosophical persona, however, as he leaves no topic untouched. Covering all the bases, from business to women, Preston Waters is the ultimate man's man for Gen-Y.

More In Life

Life Dan Scotti

At What Age Will Our Kids Start Smoking Weed?

Kids today are starting everything earlier: sex, drugs, violence and, of course, social media. Recently, my little cousin showed me her Facebook page, and her profile picture had 850 likes. This was baffling to me because she’s only in the sixth f*cking grade. I was astonished and, quite frankly, a little bit jealous. The astronomical […]

Life Tiffany McEachern

Could Grad School Be The Answer To An Early Mid-Life Crisis?

Joining the real world after graduating from college is a milestone for every young adult. It’s a bittersweet time filled with both fear and excitement, but a lot of times college graduates find themselves in a pickle of either not finding a job or working a job that they hate. Then, they sit there and […]

Wellness Boateng

On The Grind: 4 Life Hacks To Keep Yourself Healthy And Feeling Your Best

We, as human beings, have been eating natural foods from the earth and looking after ourselves for thousands of years. Movement, nutrition and well-being are not the vanities many people consider them to be, but rather biological necessities. The tips below contain simple information on how to better take care of yourself for your family, […]

Also On Elite

Life

How Death Puts An End To A Life, But Eternalizes The Relationships We Have

I still remember getting that phone call from my coach that Monday morning.  There has been an accident… Carly didn’t make it. I immediately sat down, overcome with shock and confusion. How could my teammate not be alive? What happened? How did it happen? What could I have done? Why wasn’t she with us? These […]

Entertainment

Class Act Aaron Paul Invited Family Of Bullied Autistic Boy To Disneyland

Aaron Paul is a great guy. He played one of the all-time greatest television characters on “Breaking Bad,” and he’s always been a class act. Here’s some more proof of his excellence. You may recall that last week the hashtag #JusticeforAaron was trending on Twitter. That didn’t have anything to do with Aaron Paul. It […]

World

Smart Idea: Wanted Criminal Is Caught After Posting Ice Bucket Challenge To Facebook

Here’s a tip for fugitives in the social media age: Stay off the Internet. Criminal Jesean Morris, 20, was arrested in Omaha after posting a video of his ALS Ice Bucket Challenge to Facebook. The problem? Morris was wanted throughout the state of Nebraska for violating his parole. One of Morris’s Facebook friends alerted police to […]