Known as the “Candy Queen,” Dylan Lauren has transformed her love for candy into a successful empire with store locations in Los Angeles, Miami and New York.
Dylan is not only the daughter of American designer Ralph Lauren, but the founder of Dylan’s Candy Bar, the largest candy shop in the world.
Prior to launching DCB, Dylan studied art history at Duke University. She then started her own event planning company, but always found herself going back to candy. It was with DCB that she was able to channel art and candy into a shop that would bring people back to a sweeter time in their lives: their childhood.
With five store locations already, Dylan wishes to continue to expand globally, and use her influence to become involved with charity.
What qualities do you look for in the individuals with whom you surround yourself?
Loyalty, depth,supportive, kind to others, fun.
Who are the people that inspired you to follow your dreams and how do they continue to influence you?
My dad is a total example of an entrepreneur who built a lifestyle empire from having a clear and creative vision. For so many years he remains at the top, yet always strives to achieve more success and happiness.
He also remains cool and kind to everyone, no matter how important he has become.
With your constant and hectic schedule between your entrepreneurial and philanthropic endeavors, what do you do to relax and unwind?
I watch TV when I can with my husband — “The Bachelor,” “The Soup” and “Saturday Night Live” are fun. Then CNN or Charlie Rose for more news, and I read magazines. I also find a tough, workout key to eventually relax and clear my mind.
With the transition from event planning to confectioneries more than a decade ago, what was the biggest lesson you learned about following your dreams?
I still do event planning in a way, because our stores are the place for amazing events and launches. It’s fun to have my own venue and be able to control the look, favors, food, decor, etc.
I feel lucky and blessed that I had the conviction to follow my dreams. I love what I do and who I work with. I feel fulfilled and am so happy.
Dylan Thomas’s poem “Do not go Gently” is somewhat a reminder to me to aspire to be the best you can and follow your dreams.
Evelyn Pelczar is lucky to have all her exes live in Texas so she can spend more time leaving her signature hot pink lipstick stains on the Lavo brunch champagne flutes. Taking on NYC in her 6-inch heels while praying she doesn't get caught in the cobble stones or hit by a taxi, Evelyn enjoys interviewing and finding out the story behind peoples successes while trying to create her own.
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