The Art Of Sale: Why It’s All About Confidence, Conviction And Charisma

The Art Of Sale: Why It’s All About Confidence, Conviction And Charisma
Money
Like Us On Facebook
Like Us On Facebook

Some people have it; many people don’t. But there are three attributes you need to develop if you want to master the art of the sale. They’re the three C’s: Confidence. Conviction. Charisma.

If you have these attributes, there isn’t a single thing you can’t sell.

Confidence

Do you have the confidence in yourself to represent your product or service so that your customer is convinced of its worth?

When you display confidence you exude an infectious aura. When you’re confident, you’re convincing. People listen to you; people believe you, and believe in you.

When I started my first real business, I was just 16 years old. I was definitely something of an introvert. But I had enough confidence to pick up the phone and make sales call after sales call. The people on the other end of the line had no idea they were dealing with a 16-year-old schoolkid whose office was the bedroom he shared with his brother. I was polite. I was professional. And I sounded confident.

“Confidence” also means inspiring confidence in the people with whom you do business. Once they have confidence in you, they will keep doing business with you and you’ll understand that ultimately business isn’t run by machines, they are run by these relationships. They can’t be programmed, they are earned.


Conviction

Do you truly believe in what you’re doing? Do you have the strength of your convictions? Conviction is a ‘must-have.’ It gives you the power to handle any rejections that come your way — and there will inevitably be rejections. There will be disappointments. There will be setbacks. At times things might go so wrong it seems like a major catastrophe from which it would be hard to recover.

Having conviction in your undertaking is really important when people try to drag you down for whatever reason.

A stand-out moment for me was when I was trying to raise capital for my previous business, BlueLithium. The general partner of a big firm, an MBA from an Ivy League university, cut short my presentation and told me my chances of success were pretty much zero.

Then he gave me a 10-minute lecture on business basics. I often wonder if he knows that I went on to build and sell that zero chance company for $300 million. Without conviction, I could have listened to this so-called expert and given up.


Charisma

This is a tricky one. Having “charisma” means having a personality that attracts people to you; that makes people like you; that even makes people want to follow you. I’m tempted to say that you either have it or you don’t have it.

Maybe you don’t have the special kind of magnetism and charm that makes someone charismatic. But you can shine nevertheless. You can promote feelings of goodwill and foster positive cooperation among your colleagues. Be likeable! People only like to work with people they like.

There is one final item you need to remember if you wish to master the art of the sale.

In sales, you are never selling an object or something tangible. What you are really selling at the end of the day is: Opportunity. Confidence, Conviction and Charisma just allow you to take that opportunity and turn it into art.

Photo credit: Suits/USA Networks

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Gurbaksh Chahal

Chairman & CEO at Gravity4.

More In Money

Strategy Samantha O'Connor

5 Types Of Professional Bridges We All Eventually Burn Throughout Our Careers

What do 20-something interns, 30-something associates and 40-something CEOs have in common? They’ve all made a few enemies and burned a professional bridge or two along the way while climbing the corporate ladder. That’s right; despite what your conscience tells you, you’re not the only one with a professional rival. It’s something that’s not usually broadcast […]

Strategy Jamelle Sanders

Millennial Debt Prescription: 5 Ways To Rid Yourself Of Debt

As a business coach and Millennial, I am always researching strategies to improve my financial acumen and to empower me for even greater financial freedom. Sadly, I do not meet many other Millennials who share this belief or concern. Research shows that more Millennials are taking steps to secure their financial futures. However, what we […]

Strategy Joshua Fechter

10 Ways To Get Your Dream Job At A Top Tech Company

We all want an amazing career, but wanting something isn’t always enough to get it. And if that something is a job at a top tech company, your life just got a whole lot harder. Even though just getting an interview at a top technology company is extremely hard, there are ways to make it […]

Money John Haltiwanger

3 Amazing Ways Elon Musk Is Exactly Like The Real Life Tony Stark

Elon Musk, the CEO of Tesla Motors and SpaceX, is a dreamer, businessman, engineer, adventurer, inventor and innovator. His ambitious are boundless, literally spanning across the galaxy and perhaps even beyond. He is the real life Tony Stark, developing technologies that most of us believed could only exist in science fiction. Musk not only wants […]

Strategy Joe Belsterling

3 Things You Need To Know Before Crowdfunding Your Startup

More and more startups and entrepreneurs are turning to crowdfunding these days and not just equity crowdfunding (i.e. Wefunder), but rather, perk crowdfunding (i.e. Kickstarter and Indiegogo). Crowdfunding can be a great tool for startups and provides much more than just funds (e.g. market validation, a loyal customer base, early adopter market, etc.), especially for younger, […]

Also On Elite

World

Oscar De La Renta Created The Classic Boy Scout Uniform In 1978 (Photos)

Though Oscar de la Renta was perhaps best known for his opulent red-carpet designs, the late designer’s legacy includes one surprising career move. In 1978, the Dominican designer recreated the iconic olive and tan Boy Scout uniform. De la Renta donated his time to the organization and overhauled the uniforms, which previously had a military […]

Entertainment

Kentucky ‘Superfan’ Drake Just Reached An Embarrassing Groupie Level

Drake is a huge sports fan. That’s why the rapper and singer was on hand this weekend at the University of Kentucky’s Blue Madness. The event kicked off the Kentucky basketball season, and what better way to celebrate the start than with your favorite rappers’s favorite rapper? The festivities began Friday. Drake flew via private […]

World

Airline Crew Locked A Woman In Bathroom After She Vomitted Midflight

American Airlines crew members reportedly locked a black woman inside the airplane’s bathroom Thursday night over fears of Ebola after she vomited on the flight. The woman remained in the lavatory for the last 45 minutes of the trip from Dallas to Chicago, according to the Houston Chronicle, and her carry-on luggage was wrapped in plastic […]

World

Lamb Born With Two Heads Is Somehow Healthy And Kind Of Cute (Photos)

A newborn lamb with two heads is taking in the world through all four of his eyes. The healthy lamb was born on Slope Point Farms in Invercargill, a tiny town on New Zealand’s southernmost island. When word got out, a local radio station suggested calling him “U2.” And while Two Face, as dubbed by the farmer’s […]