The Art Of Sale: Why It’s All About Confidence, Conviction And Charisma

The Art Of Sale: Why It’s All About Confidence, Conviction And Charisma
Money
Like Us On Facebook
Like Us On Facebook

Some people have it; many people don’t. But there are three attributes you need to develop if you want to master the art of the sale. They’re the three C’s: Confidence. Conviction. Charisma.

If you have these attributes, there isn’t a single thing you can’t sell.

Confidence

Do you have the confidence in yourself to represent your product or service so that your customer is convinced of its worth?

When you display confidence you exude an infectious aura. When you’re confident, you’re convincing. People listen to you; people believe you, and believe in you.

When I started my first real business, I was just 16 years old. I was definitely something of an introvert. But I had enough confidence to pick up the phone and make sales call after sales call. The people on the other end of the line had no idea they were dealing with a 16-year-old schoolkid whose office was the bedroom he shared with his brother. I was polite. I was professional. And I sounded confident.

“Confidence” also means inspiring confidence in the people with whom you do business. Once they have confidence in you, they will keep doing business with you and you’ll understand that ultimately business isn’t run by machines, they are run by these relationships. They can’t be programmed, they are earned.


Conviction

Do you truly believe in what you’re doing? Do you have the strength of your convictions? Conviction is a ‘must-have.’ It gives you the power to handle any rejections that come your way — and there will inevitably be rejections. There will be disappointments. There will be setbacks. At times things might go so wrong it seems like a major catastrophe from which it would be hard to recover.

Having conviction in your undertaking is really important when people try to drag you down for whatever reason.

A stand-out moment for me was when I was trying to raise capital for my previous business, BlueLithium. The general partner of a big firm, an MBA from an Ivy League university, cut short my presentation and told me my chances of success were pretty much zero.

Then he gave me a 10-minute lecture on business basics. I often wonder if he knows that I went on to build and sell that zero chance company for $300 million. Without conviction, I could have listened to this so-called expert and given up.


Charisma

This is a tricky one. Having “charisma” means having a personality that attracts people to you; that makes people like you; that even makes people want to follow you. I’m tempted to say that you either have it or you don’t have it.

Maybe you don’t have the special kind of magnetism and charm that makes someone charismatic. But you can shine nevertheless. You can promote feelings of goodwill and foster positive cooperation among your colleagues. Be likeable! People only like to work with people they like.

There is one final item you need to remember if you wish to master the art of the sale.

In sales, you are never selling an object or something tangible. What you are really selling at the end of the day is: Opportunity. Confidence, Conviction and Charisma just allow you to take that opportunity and turn it into art.

Photo credit: Suits/USA Networks

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Gurbaksh Chahal

Chairman & CEO at RadiumOne

More In Money

Strategy Jessica Oaks

How This Generation Has Made Gaming Into A Multi-Billion Dollar Industry

The entire global games business will be worth more than $100 billion by 2017, according to Digi-Capital and, chances are, it’s thanks to us Gen Y-ers. We’re the ones who came of age in the digital epoch, never having lived without computers. PC games, console games, portable games – these were all elevated to an art form while we […]

Money Jamie Ballard

Why Sugar Babies Are The Next Generation Of Entrepreneurs

The product: a young woman, likely a college student or a recent graduate, who dons a designer dress so well that she makes Kate Upton look dumpy. Her hair and makeup are flawless (she spent hours getting ready) and she glides confidently into the room on five-inch heels. She’s feminine, smart, beautiful and successful. She’s a […]

Money Paul Hudson

Why You Will Never Be Successful If You Cannot Name Your Passion

Can you win without trying? Can you come out on top with minimal effort and focus? Can you take the trophy without having that need pushing you to become better, stronger, faster, smarter? Yes, you can. But you cannot — I repeat, cannot — become successful in an area about which you are not passionate. […]

Also On Elite

World

A Croatian Nurse Was Caught Collecting Severed Penises In Jars At His Home

Police arrested a Croatian man last week for keeping jars of human penises he had stolen from the hospital where he worked. The unnamed 52-year-old has no criminal record and has been described as both a “family man” and an alcoholic who often showed up to work drunk. The penises are believed to have been […]

Women

What Went Through My Head During The 4 Hours I Spent In An Abortion Clinic

Of my four and a half hours in the abortion clinic, the variety of women who were there left the strongest impact on me. Hint: It wasn’t full of pregnant teens who looked strikingly similar to Ellen Page in “Juno.” While there were a few of those, there were also 30-year-olds with designer handbags and […]

Life

19 Reasons Why Nothing Will Ever Beat Going Back To Elementary School

Heading back to school, as an adult, just doesn’t have the same pizzazz that it once did. Sure, college is cool. You’ll return to your fraternity or sorority, and unlimited freedom from your parents. Yet, deep down, you know nothing will ever top heading back to elementary school as a kid. You didn’t have any […]