Startup Genome: The Guide To Successful Entrepreneurship

Startup Genome: The Guide To Successful Entrepreneurship
Strategy

Startup Genome: The Guide To Successful Entrepreneurship

The idea that to be a successful entrepreneur requires a Silicon Valley based operation is a thing of the past. In 2011, three entrepreneurs — Bjoern Herrmann, Max Marmer and Ertan Dogrultan — set out with bold ambitions to find out exactly what it takes for a tech start up to be successful.  The Startup Genome Project was conceived to crack the innovation code and increase the success rate of startups.

According to Wired.com, in September of 2011, Herman, Marmer and Dogrultan launched the Startup Compass. The Startup Compass is a platform used by more than 13,000 companies as a benchmarking tool to evaluate their performance, align their team and better allocate their product development and customer acquisition resources. With the data compiled, the founders believe they can begin comparing startups to better understand how they become successful.

Over the last five years, web and tech industries have matured, which means it now costs less than ever before to launch a viable business. This has caused an explosion in the number of software companies created, as a result, new ecosystems are popping up all over the globe to help grow these fledgling companies grow as well as spur regional economic growth.

Currently, the three most popular ecosystems worldwide are Silicon Valley, New York City and London.

Silicon Valley: Biggest throughput. Strong early stage funding. More mentors. Most ambitious people. High risk.

New York City: Diverse. Niche focus. Marketplace and social network focus. High risk.

London: Well educated. Bet big on perceived proven winners. Project management / e-commerce focus. Low risk.

  • Startup Throughput: Unsurprisingly, Silicon Valley’s startup ecosystem continues to lead the way, but the gap is growing smaller every year as tech centers like New York continue to ramp up growth rates. This is probably due to New York’s growing “Silicon Alley” (as it is now called), which serves as a formidable rival to its west coast counterpart. Secondly, NYC’s Mayor Bloomberg has put forth alluring opportunities for entrepreneurs, including Cornell’s soon-to-be NYC engineering campus.
  • Startup Success Rate: Proportionally, the Silicon Valley ecosystem has 22% more companies in the “scale stage” than in NYC and 54% more than in London.
  • Availability of Capital: On average, Silicon Valley startups raise two to three-times more money in the first three stages of development: Discovery, Validation, and Efficiency. But in the scale stage, compared to Silicon Valley, New York City startups raise 27% more money and London startups raise 30% more. These statistics are contingent upon the Venture Capital market, which has also evolved in recent years and continues to adapt to accommodate new ventures.

  • Job Creation: In the Efficiency and Scale stages, Silicon Valley startups create 11% more jobs than NYC startups and 38% more jobs than London startups.
  • Risk Profile: New York City has a larger number of high risk companies and 4x more high risk companies in the “scale stage” than Silicon Valley.
  • Product Types:
    • Games: Silicon Valley entrepreneurs are 2x more likely to build this than in NYC
    • Marketplaces: NYC entrepreneurs are 50% more likely to build this than in Silicon Valley
    • Social networks: Silicon Valley entrepreneurs are 23% more likely to build this than in NYC
    • Infrastructure: Silicon Valley entrepreneurs are 3.5x more likely to build this than in NYC
    • Financial tools: NYC entrepreneurs are 2.5 times more likely to build this than in Silicon Valley
    • Ecommerce: London entrepreneurs are 50% more likely to build this than in Silicon Valley
    • Social products: London entrepreneurs are 35% less likely to build this than in Silicon Valley
    • User-generated content: London entrepreneurs are 3.5x less likely to build this than in Silicon Valley
    • Project management software: London entrepreneurs are 2x more likely to build this than in Silicon Valley
  • Market Type:
    • Silicon Valley: 13% more likely to tackle new markets than London entrepreneurs
    • London: 21% more likely than entrepreneurs in Silicon Valley to tackle existing markets with better products
    • New York: has the highest proportion of companies trying to re-segment existing markets with niche products. They are 30% more likely to build something niche than entrepreneurs in London.
  • Market Size:
    • Entrepreneurs in Silicon Valley:  much more “ambitious” than entrepreneurs in New York City and London
      • 22% more likely to estimate their market size as greater than 10 billion compared to New York City entrepreneurs and 120% more likely than entrepreneurs in London.
      • They are also almost 2x less likely to estimate their market size to be less than 100 million.
  • Thought Leaders:
    • Silicon Valley: Steve Blank and Paul Graham are the most popular startup experts.
    • London: Paul Graham is by far most popular expert.
    • NYC: Fred Wilson was voted as a startup expert hometown favorite.
  • Work Ethic: Companies in Silicon Valley work 35% more than companies in New York City. In Silicon Valley teams work 9.5 hours a day on average vs. 8 hours in London and 7 in New York City.
  • Founder Education Background:
    • London: most founders have a masters degree.
    • Silicon Valley: most founders have just an undergraduate degree.
    • NYC: has 2.2x more founders with Ph.Ds than Silicon Valley.
  • Founders: The average age of founders in all three ecosystems is about the same, with an aggregate average of 33.5, but NYC has almost double the amount of female founders.
  • Founder Motivation:
    • Silicon Valley: 30% more founders that want to change the world compared to those in London or New York.
    • New York: 50% more founders that want to make a good living compared to those in Silicon Valley or London.
    • London: 2x as many founders that want to make a quick flip compared to those in Silicon Valley or New York.

 

TOP 10 Startup Ecosystems

  1. Silicon Valley (San Francisco, Palo Alto, San Jose, Oakland)
  2. New York City (NYC, Brooklyn)
  3. London
  4. Toronto
  5. Tel Aviv
  6. Los Angeles
  7. Singapore
  8. Sao Paulo
  9. Bangalore
  10. Moscow

Elite.

More In Strategy

Strategy

The Fate Of The Economy Relies On Your Student Loans

First, the statistics: 12 million of the 20 million people who attend college each year, borrow annually to cover educational costs. The average amount of debt amongst all individuals who owe money for student loans in America is approximately $24,000. Collectively, all borrowers of student loans in the U.S. owe over $1 trillion, more than [...]

Strategy

How To Deal With Your Terrible Boss

You like your job, but you hate your boss. You know that if things with your boss were a bit better, your job would be much easier and far more pleasurable. It’s not always enough to find a job that you love; you have to find a boss that you can bear and fellow employees [...]

Strategy

Mo’ Money Mo’ First World Problems

Recently, Elite published an article about an annoying rich kid who may be the douchiest person on the internet. He is known for posting ostentatious pictures of his wealth on Instagram, such as exotic cars and stacks of cash. He even posted an unintelligent rant about Kim Kardashian, claiming that she was a peasant and [...]

Strategy

The 10 Things You Need To Do To Excel In The Workplace

There comes a time in your life when you must no longer rely on your mother to pack your lunch, as it is now up to you to start making your own decisions. As an adult, you must wake up every morning with a sense of urgency, and the desire to accomplish any feat that [...]

Strategy

Generation Y And Jobs: Everything You Need To Know

Generation-Y has been rather unlucky in the sense that as soon as we were entering the job market, the market was slowly closing its doors. It’s a depressing thought, but at the same time I believe it is pushing many people to think outside the box and to begin working on start-ups — which is [...]

Strategy

7 Great Reasons To Launch An International Career

Our generation is coming of age during a period of great uncertainty in the world. The global financial crisis has left the US economy staggering and wiped out job opportunities for millions of us. The traditional templates for success in your life and career no longer longer guarantee stability. An irreversible geopolitical power shift is [...]

Also On Elite

Money

The Mindset Of A Millionaire

Riches and bitches…every man’s dream. Luckily for us, money works like a magnet; whether you are a man or a woman, being a millionaire basically gives you whatever pickings you’d like — it may seem like a shallow way of looking at the world, but it’s the reality of things. While some are born into [...]

Gentlemen

How To Get Past A Woman’s Exterior

The game of seduction can be tough at times, especially if you are the kind of guy who thinks silly pick-up lines or material things are going to attract quality women into your life. If you know what you are doing and how to carry yourself, you could get away with almost anything. But when [...]

Sports

Dirk Nowitzki Wants Either Chris Paul Or Dwight Howard On The Mavs

Dirk Nowitzki has put on for the city of Dallas for the past 15 years, no question. But as he enters the final season of his current contract, there is a whole lot of uncertainty swirling around internally in the Mavericks organization. Not only is his future in D-Town in jeopardy, but all of those around [...]

Music News

Ultra Music Festival 2014 Announces Full On Sale Time & Date

Following a historic celebration of its inaugural double-weekend event just two months ago – what was by far the biggest in its 15-year history – the globally renowned Ultra Music Festival has revealed the official ticketing details for its 2014 March festival. With the 16th edition set to take place once again in Miami from [...]

Entertainment

Kristen Wiig: ‘SNL’ Is Extremely Hard To Watch Now

Last weekend, Kristen Wiig returned to “Saturday Night Live” and played the mischievous student Gilly, Judy, the woman with freakishly small hands on “The Lawrence Welk Show,” and several of her other famed-characters from the seven seasons of her participation in the program before her departure last year. “When people first started recognizing me, they always gave [...]