How The Biggest Companies In The World Got Their Names
The biggest companies around the world have undoubtedly become household names in modern society. From the likes of Coke and Pepsi, these companies had to start somewhere, and mostly from humble beginnings. One of the first and most important marketing processes in founding a company is coming up with a name for it.
Sure it sounds simple, but if you have never been in a brainstorming session trying to name a product or a business, you really have no idea how difficult it can be. It’s an unsung factor that we as consumers never really give much thought to, but such a vital component to the branding process.
The decision to name your company has a massive effect on its destiny. A name is everything, it is what represents a brand and it is what a consumer can connect with and use on a day-to-day basis. There have been companies out there that had great products, but terrible names, which, consequently, never gave them the chance to thrive as they should have.
Then, on the contrary, you have companies that nailed down a killer product and managed to find the best name to go hand in hand with it in order to create something that our society has embedded into their minds. It’s quite interesting to go back to trace back to the humble beginnings of some of these powerhouses and look at the actual thought processes behind choosing their names.
Some companies have pretty simple stories and others took it to entirely new levels of complexity. Here is how the biggest companies in the world got their names and the stories behind them: