Some Of The Most Memorable Campaigns Of Our Generation
Advertising and public relations campaigns can generally be one of two things: a failure or success. We've seen a lot of campaigns come and go over the past couple of decades, but the ones that leave a lasting impression will never fade away.
For a little break and some entertainment in the middle of your day, check out the following campaigns that are some of the most memorable of our time. They'll make you laugh, they'll make you cry, they'll have you inspired and they'll hopefully leave you with one common goal: a desire for their product.
Red Bull Stratos
The Red Bull Stratos Campaign was a huge public relations stunt led by a team of experts, in collaboration with Austrian skydiver, Felix Baumgartner. On October 14, 2012, Baumgartner ascended 128,100 feet into space in a stratospheric balloon, until free falling back down to earth at supersonic speeds and successfully breaking through the sound barrier before parachuting to the ground.
More than 8 million people watched live as Baumgartner set the World Record for the first person to ever break through the sound barrier. The successful mission translated to a whirlwind of positive buzz for the Red Bull brand.
Dove Real Beauty Sketches
Dove's Campaign for Real Beauty was created to spark a global conversation on the need for a wider definition of beauty. Since its introduction in 2004, the campaign has evolved into something truly moving and become a source for instilling confidence and higher self-esteem in women everywhere.
Bing: Jay-Z's Decoded
Microsoft's search engine, bing, teamed up with hip hop mogul Jay-Z for its greatest public relations campaign ever. With the release of his book, “Decoded,” in 2010, bing saw great opportunity in collaborating with Jay to increase its relevance among a younger demographic on one of the most unique campaigns of all time.
After just one month, bing saw an 11.7 percent increase in visits, entered the global top ten most-visited sites for the first time, and received over 1.1 billion media impressions. Check out what they did below.
From 1999 to 2002, Anheuser-Busch Budweiser beer aired their famous Whassup? campaign. The ad campaign ran worldwide and caught on to become one of the most popular catchphrases of our generation.
Continuing on with tradition, Budweiser's most recent addition to their Clydesdale campaign was released during the 2013 Super Bowl. Unlike the Whassup? campaign, this commercial uses emotional ties to tug at the heart strings of viewers everywhere.
ESPN: NBA RV Tour
For the past six seasons and counting, ESPN has kept its RV Tour campaign going strong. The campaign shows NBA players and ESPN talent traveling across country together in a hilarious series of television spots that promote ESPN's coverage of the NBA.
Old Spice: Isaiah Mustafa in “The Man Your Man Could Smell Like”
After decades of promoting an unidentifiable brand image for their target market, Old Spice finally came out with a campaign that has left a lasting impression on men, and their spouses. Isaish Mustafa is the face of the Old Spice “The Man Your Man Could Smell Like,” or the “Smell Like a Man, Man,” campaign that has been running strong since 2010.
Burger King: The Subservient Chicken
To promote their new TenderCrisp chicken sandwich, Burger King came out with the Subservient Chicken online marketing campaign. When you visit the site, you're able to type in whatever command your little heart pleases, and the chicken complies by doing whatever you ask. This campaign has been up and running since 2001 and is definitely one of the most memorable of our time. To see this campaign, click here.
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