Top 10 Brands On Twitter
It goes without saying how effective and popular of a platform Twitter is among businesses marketing their brands and products. From startups to transnational corporations, Twitter (no, not Facebook) has proven itself to be the ultimate vehicle for viral campaigns and one-sentence ads.
But by far, the best part of Twitter is that companies can track how their audience is reacting to and digesting their ads, and these companies can even respond back to individual users: like a pseudo-customer service rep. Here are the Top 10 brands on Twitter that are trailblazers in the digital marketing world:
10. American Express
Tweeting since: May 26, 2009
What AmEx has learned from Twitter:
First off, it's not at all rare for me to learn about things happening within the organization on Twitter before I hear them within our own four walls. Secondly, there's so much excitement and love for our brand and people are really “shouting that from the rooftop” in the Twitterverse, so it's a great way to gauge what things consumers love about your brand, and that creates building block opportunities for us.
Tweeting since: November 27, 2007
@PlayStation has a PS Family list, which is a list of what appears to be 19 female bloggers. All 19 blog about consumer products, but it's unclear why they have the special tag.
8. Southwest Airlines
Tweeting since: July 2, 2007
Southwest tells users exactly who is running its account.
Tweeting since: January 30, 2007
Who runs Woot's Twitter Account:
Dave Rutledge, president Woot Workshop: The primary posts from @woot are automated – daily updates of what's on Woot. We've got a social media coordinator (aren't we fancy!) that replies non-stop to fans and followers. I and a few others have access to allow for immediate responses, site news, and the occasional random gag.
On the account being staffed 24 hours/7 days a week:
At a place like Woot, with our midnight launches, we're all on call at all times, so there's procedures in place to get updates out any time they're needed. That sounds fancier than it is – we make frantic calls and wake everyone up.
6. Best Buy
Tweeting since: November 19, 2008
Many of the Best Buy retail locations have their own accounts.
Tweeting since: February 8, 2009
Adidas has a list of its brand ambassadors, including controversial designer Jeremy Scott, the man responsible for the show picture.
Tweeting since: May 30, 2007
Given the account is following over 100k people, how do you decide who to follow?
We don't have a formula for who to follow, but we usually use our instincts for making a decision. If someone needs a subtle invitation to know we're watching or we hear them, we'll follow. If we're inviting someone to Direct Message, it's also sort of a courtesy to follow and then ask.
Tweeting since: May 12, 2011
What happens when Twitter goes down:
We get separation anxiety from our fans… No joke. And since 80% of our branded conversations happen on Twitter, we definitely breathe a sigh of relief when it comes back up.
Most stressful time of the year?:
Our most stressful, but also most fun times of the year are when we introduce new products, like the Galaxy S III. Our followers really go wild.
Tweeting since: November 29, 2006
@Starbucks has been active longer than @twitter, which started tweeting on February 20, 2007.
1. Whole Foods
Tweeting since: June 16, 2008
What's your favorite part of the job?
The ability to connect 1-on-1 with customers every day, many times a day. We have a lot of fun with our customers, especially because we are not in the stores.
Most frustrating part of communicating via Twitter?
Sometimes getting the information that we need to help it may be frustrating it may take 3 or 4 tweets. It's very helpful for us to know where (a customer was). Sometimes it takes 3-4 tweets to get all the info.
What are you learning from Twitter?
I think we are learning the way that people want to get customer service broadly. They want to say something to the brand and they want to hear something back is changing as social is changing. People are immediately sharing their opines when something either good or bad. Those opportunities are growing exponentially.
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