Best Events in partnership with PMK•BNC (www.pmkbnc.com) and TAO Group, have joined forces with Budweiser to present the TAO/MARQUEE powered nightlife destination in London with the return of Club Bud.
The two-night event will mark Club Bud’s highly-anticipated return to supporting Team USA athletes following successful activations in 2008 and 2010. For one weekend, Club Bud will serve as a one-of-a-kind pop-up destination and VIP venue hosting influencers, athletes and celebrities.
“Club Bud has consistently delivered unforgettable experiences for party-goers,” said Jeffrey Best, owner and founder of Best Events. “As thousands from around the globe descend upon London, we are thrilled to join Tao Group to host world-class athletes and toast their achievements during what is sure to be another unforgettable entertainment experience.”
Located in the iconic Roundhouse London on Chalk Farm Road, the space will serve as the hub of nightlife in the city, serving thousands of athletes, media and entertainers each night. Doors open at 10:00 p.m., with the events expected to draw more than 2,000 people. The guest list will include athletes, sports legends, music and movie stars and some very lucky consumers.
First launched in 2006, Club Bud has become a staple celebratory property with athletes from Team USA and around the world. Budweiser recently announced an extension of its commitment to the U.S. Olympic Committee and Team USA through 2016. The iconic beer brand will continue to serve as the exclusive malt beverage sponsor of the USOC, with which it has enjoyed a nearly 30-year partnership.
Marquee and TAO: Marquee and TAO nightclubs will bring their sophisticated nightlife savvy and VIP expertise along with a roster of their cutting edge DJs and performers to London. Celebrity favorites, the venues are known for spicing up nightlife in NYC and Las Vegas and will provide attendees and athletes in London live DJ sets by Gareth Emery, Swizz Beatz, and more.
Club Bud is a joint venture between Best Events, PMK•BNC and TAO Group. The objective of the activation is to provide athletes and attendees a place to gather and celebrate.