Jay-Z‘s highly anticipated 2013 release, Magna Carta Holy Grail, was announced during Game 5 of the NBA Finals. The 2 minute commercial showcased an in depth behind the scenes look at the creation of the new album. Samsung’s Galaxy 4 presented the piece with cameos by legendary producers including Rick Ruben, Pharrell Williams, Timbaland, Jamie XX, and Swizz Beatz.
While close friend and confidant Kanye West‘s new album Yeezus just leaked, the sounds presented during this Samsung commercial showcased snippets of an album that seemingly holds the potential to shut down the competition for good.
The all black and white commercial presented Jay-Z professing that ” We need to rewrite the rules” as the struggle between navigating between success, failures, and passion are magnified more so than ever for aspiring entrepreneurs and artists.
The revolutionary new album will debut to fans around the world on July 4, 2013. The first one million Samsung Galaxy SIII, Galaxy S4, and Galaxy Note 2 owners will receive the album for free.
The customized app will feature an unprecedented look at the behind the scenes making of the album as well as personal stories of inspiration from Jay-Z.