Kanye West Explains The Creative Process Behind ‘Cruel Summer’ [Video]

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Watch as Kanye West explains the creative process behind the making of G.O.O.D. Music‘s Cruel Summer.

“The whole thing is about empowerment,” says Kanye. “It’s our offering, as a collective, of a sonic snapshot of what’s happening right now, 2012, this cruel summer.”

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Elite Daily is a medium for people tired of disingenuous content; we have sought to create a space where stimulating, applicable content can reach a like-minded audience.

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