Kanye West Explains The Creative Process Behind ‘Cruel Summer’ [Video]

Kanye West Explains The Creative Process Behind ‘Cruel Summer’ [Video]

Max Grunner

Watch as Kanye West explains the creative process behind the making of G.O.O.D. Music‘s Cruel Summer.

“The whole thing is about empowerment,” says Kanye. “It’s our offering, as a collective, of a sonic snapshot of what’s happening right now, 2012, this cruel summer.”

Elite.

Max Grunner

Max Grunner

Editor

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