Kanye West has done it once again this time by innovating the art of an album launch. This evening he unveiled a new song and video via projections on buildings across 66 cities around the world.
Above is what was projected at the corner of Bedford and N. 7 in Williamsburg, Brooklyn. The song premiered is called “New Slaves” and you can listen to it below along with a video of the projection that took place.
Kanye’s website has posted a map of the world, indicating where actions will take place throughout the night in cities throughout the world. Sixty-six projections are involved in the launch.
The track will be on the follow-up to 2010′s My Beautiful Dark Twisted Fantasy.
The song is fire as expected and he takes as many shots as possible at the media, the Hamptons and calling other rapper ‘new slaves’. Take a listen below: