Press Play: Chris Cab
Cris Cab leaps off a couch, playfully taunting a friend during a game of FIFA. It‟s a familiar scene for many his age, though not for the 19-year-old whose resume reads like this: mentored by Pharrell Williams; recording partner of Wyclef Jean; support act to O.A.R., Matisyahu, T-Pain and Gym Class Heroes; and proud owner of over 7 million YouTube views. He doesn‟t take much time off.
Still, Cris‟ success is not defined by his age. These accolades would be impressive for any artist. Cris Cab‟s musical promise is framed by the sponge-like enthusiasm with which he approaches recording, the texture of his voice echoing through concert halls and headsets, and his fresh fusion of pop, reggae, and soul.
In 2011, Cris signed a management deal. He released a series of videos, soon becoming popular on blogs from PerezHilton to Billboard. The most successful of these was a cover of Wiz Khalifa‟s “Black and Yellow,” amassing 100,000 views in its first week. The dialogue between Cris and his fans grew exponentially, resulting in the well-received EP, Foreword, and its original single, “Good Girls.”
“Good Girls” brought Cris a broader audience, including Wyclef Jean. The two met while Cris was on tour in New York supporting his release. Wyclef quickly became a second mentor, saying, “Playing with Cris is like drinking water. It just flows.”
2012 saw the release of Cris Cab‟s full-length mixtape, Echo Boom (currently downloaded over 300,000 times). Named for the multi-cultural, wired generation born between 1982 and 1995, Echo Boom featured production from Cris, longtime collaborator PJ McGinnis, Wyclef, Pharrell, Supa Dupes, and 88 Keys.
With this continued momentum, Cris signed with Mercury Records. He released his debut single, “Good Girls (Don‟t Grow On Trees).” The track, a re-imagined version of his earlier release, was written by Pharrell, produced by Wyclef, and features Big Sean.
On a day like today, Cris Cab‟s friends are in school, and as are his fans. These days the line between the two is increasingly blurred. His generation only knows a world where the relationship between artist and fan is one of transparency and celebrated, mutual interest. Fine by Cris. He was born to be approachable. “My music,” he says, “is about shared experience.”