Swedish House Mafia Launch Innovative New App To Bring Fans Together At Final Shows
After a 5 day stretch in New York including “Saving the World” in Manhattan with Black Tie Rave and selling out Madison Square Garden and the Barclays for a whopping total of 4 sold out dates, the Swedish House Mafia are back with another treat for their fans.
As they near the completion of One Last Tour, their final farewell to their fans, the Swedes are announcing a first-of-its-kind interactive live show App which will bring them and their fans even closer together.
The Swedes, in association with Sony Xperia, have partneredwith LISNR and Sonic Notify to create an interactive free App that has been launched this week in time for their Masquerade Motel shows in Los Angeles & headline final shows at Ultra Festival Miami.
During a special moment during the show, the LISNR app will be triggered into life via Sonic Notify’s sound technology prompting those with smartphones to hold their phones high into the air and become a part of the show.
The app will serve to bring the fans even closer together as they take part in the final moments of Swedish House Mafia’s career. Swedish House Mafia invite their fans to take a moment away from watching the show through the lens of a phone camera, hold them high in the air, and watch the show come to life across the audience. This wil all will be filmed and aired via a special video launched next week, powered by Sony’s Xperia Lounge.
Axwell of Swedish House Mafia said: “We’re so excited to have found LISNR. LISNR will allow us to come together with our fans for a totally unique experience. Together, as one, for one last rave!”
Even better, attendees will not need to worry about cell phone service or maintaining an internet connection during the show. All that is required is to simply download the app prior to arriving at the venue, and have the app open in the background of the phone during the show. It will be listening and act accordingly.
And “Don’t You Worry” about waiting for the right moment. Fans will know when the time comes as they share a moment, raising their phones high and feeling it together.
To download the app, simply click here!
Stephen Edwards | Elite.
For more from Stephen, follow him on Twitter at @BeveBedwards