It seems that Katy Perry and Dillon Francis are not the only ones using the iPhone in their music videos. NGHBRS have recently released a new video, “Hold Up Girl,” which premiered earlier today on Speakeasy. Utilizing Instagram for most of the video, the group pieced together a lot of their own clips that they had been working on for quite a while.
As drummer Jordan Schneider explains, “It felt like we were solving some strange two-month math equation.” The video itself is really impressive. Just thinking about the amount of time and effort that must have been put into organizing the high number of clips, pictures and messages is daunting. It flows very well and accompanies the lyrics in a way that definitely and clearly conveys its theme. The song itself is also great and shows up NGBRS’s debut LP Twenty One Rooms. Their sound seems to be a cross between The Strokes and The Black Keys among others.
Regardless of their influences, the group brings its own style and and sound to the table, even without the unique kind of video that accompanies the song. They used Schneider’s own iPhone to “scroll through uploaded snippets and recorded the whole thing on his computer.” Seems like a lot of work for a music video, but then again it probably saved them a lot of money and is an amazing example of a DIY project.