Abercrombie Sales Down 13% After First Quarter Due To Backlash

Abercrombie Sales Down 13% After First Quarter Due To Backlash
News
Like Us On Facebook
Like Us On Facebook

Karma came right back around to bite Abercrombie & Fitch in the ass, as all of this negative press has led to a 13% fall in retail sales for the clothing brand.

It seems as though the brand’s CEO, Mike Jeffries, shot himself in the foot with his comments, from saying he didn’t want fat people wearing his clothes to only wanting “cool, good-looking people” wearing his clothing.

The comments, while from 2006, have haunted Jeffries since they went viral a in the past couple of months.

Abercrobie’s first-quarter sales dwindled, as both Abercrombie & Fitch’s sales and sister brand Hollister’s sales dropped significantly, 13% and 18%, respectively.

 “There’s something that is not appealing to customers,” Morningstar analyst Jaime Katz told the New York Daily News.

“They really stick to that Ivy League product, and other teen retailers are doing a better job of staying ahead of fashion trends.”

Abercombie dropped a full 8% on the market on Friday, with shares falling $4.35 throughout the day. At points throughout the day, the stock was down more than 10%.

Being exclusionary does not necessarily promote exclusivity, but rather turns your customers off. Nobody wants to wear a brand that promotes hate.

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Robert Gordon

Hailing from Queens, New York, Robert Gordon can be found running the World News section of Elite Daily or roaming NYC on photographic expeditions. A diehard sports fan who’s had his heart constantly broken by the Knicks and Mets, Robert can be seen donning orange and blue attire all throughout the city. Under the moniker Robbie Fingers, he creates visuals from music videos, to short films with his partner, ManuallFocus.

More In News

Also On Elite

World

Bill And Melinda Gates Just Made Their Largest Donation Ever To Fight Ebola Crises

The Bill and Melinda Gates Foundation has donated $50 million to combating Ebola in West Africa, the foundation’s largest gift ever to a humanitarian cause. The billionaire philanthropist had previously donated $10 million toward fighting the outbreak, which has claimed over 2,000 lives in Liberia, Sierra Leone, Guinea and Nigeria. Of the previous pledge, $5 […]

Dating

Love Has No Age: How I Met My Future Husband At Age 17

I grew up like most little girls of this generation (with no shortage Barbie dolls or”Rugrats” episodes). I also started planning my “princess wedding” at a young age, so I was pretty much a pre-pubescent Gen-Y cliché. I pictured myself wearing a dress that looked like it belonged atop a wedding cake rather than on […]

World

Baby Loves Her Reflection So Much That She Gives Herself A Kiss (Video)

Baby Alli is going to be a handful by the time she’s a teenager. In this adorable clip, the little girl discovers her own reflection in the bathroom mirror. Instead of reacting with surprise or interest as most children do, Alli’s first instinct is to give herself a big smooch. In the video’s caption, her […]

Life

15 Things That Define The Difference Between A Man And A Boy

If you are a woman and you seek a man, then it’s simple: Stop chasing the boys. As guys, we hear complaints from women all of the time. Women complain about juvenile, non-ambitious, promiscuous boys. Generally, you seek people who fit your attractions; therefore, you get what you ask for. To the contrary, if you don’t […]