Abercrombie Sales Down 13% After First Quarter Due To Backlash

Abercrombie Sales Down 13% After First Quarter Due To Backlash
News
Like Us On Facebook
Like Us On Facebook

Karma came right back around to bite Abercrombie & Fitch in the ass, as all of this negative press has led to a 13% fall in retail sales for the clothing brand.

It seems as though the brand’s CEO, Mike Jeffries, shot himself in the foot with his comments, from saying he didn’t want fat people wearing his clothes to only wanting “cool, good-looking people” wearing his clothing.

The comments, while from 2006, have haunted Jeffries since they went viral a in the past couple of months.

Abercrobie’s first-quarter sales dwindled, as both Abercrombie & Fitch’s sales and sister brand Hollister’s sales dropped significantly, 13% and 18%, respectively.

 “There’s something that is not appealing to customers,” Morningstar analyst Jaime Katz told the New York Daily News.

“They really stick to that Ivy League product, and other teen retailers are doing a better job of staying ahead of fashion trends.”

Abercombie dropped a full 8% on the market on Friday, with shares falling $4.35 throughout the day. At points throughout the day, the stock was down more than 10%.

Being exclusionary does not necessarily promote exclusivity, but rather turns your customers off. Nobody wants to wear a brand that promotes hate.

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Robert Gordon

Hailing from Queens, New York, Robert Gordon can be found running the World News section of Elite Daily or roaming NYC on photographic expeditions. A diehard sports fan who’s had his heart constantly broken by the Knicks and Mets, Robert can be seen donning orange and blue attire all throughout the city. Under the moniker Robbie Fingers, he creates visuals from music videos, to short films with his partner, ManuallFocus.

More In News

Politics Marco Cerino

Why It’s Time To Yet Again Reconsider The Death Penalty In America

Arizona’s execution of convicted killer Joseph Wood reignited the debate of capital punishment and its role in the American justice process. Recent changes to procedures have allowed for some controversial executions, which has resulted in a subsequent questioning of the legal and moral reasoning for them. In 1989, Joseph Wood was convicted for murdering his […]

Also On Elite

World

Three Babies Born To HIV-Positive Mothers Are Disease-Free Thanks To Groundbreaking Vaccine

Three babies born to HIV-positive mothers were miraculously cured of the virus after being treated with a new vaccine just hours after birth. The Canadian infants were administered high-level doses of three antiretroviral drugs, completely eradicating the virus from their systems. The monumental achievement will be presented before 14,000 delegates from almost 200 countries in […]

Women

10 Impossible-To-Prove Facts That Every Girl Will Swear By Religiously

Ladies – when we know, we know. We’ve gone through 20-something years of life, and have enough experience to be certain that, sometimes, a particular occurrence or result is unfailingly unavoidable. There’s no statistical evidence, and there are no written or codified laws proving these to be true. But when nearly all girls agree, and […]

TV

The ‘Sharknado 2′ Trailer Proves That Not All Sequels Are Created Equal

Buckle your seatbelts, motherf*ckers. The trailer for “Sharknado 2″ is here. The Syfy original movie is hilariously titled “Sharknado 2: The Second One” and it looks balls-to-the-wall crazy. It’s so crazy, in fact, that the narrator in the trailer literally says “f*ck it” half way through, stops talking and lets the madness take hold. This […]

World

This Paralyzed Man Can Move His Fingers And Hands Using Only A Chip In His Brain (Video)

Thanks to a technological collaboration between Battelle, a non-profit research organization, and The Ohio State University Wexner Medical Center, a 23-year-old quadriplegic has become the first ever patient to move his fingers and hands using just his mind. Ian Burkhart, a paralyzed man from Dublin, Ohio, controls his limbs with the miracle invention Neurobridge. Neurobridge is an electronic […]

World

New Video Possibly Shows The BUK Missile Launcher That Took Down MH17 In Transit

A driver filmed a truck carrying military equipment covered under a sheet that may be the missile system that took down Malaysia Airlines Flight 17 last week. According to Daily Mail, the blogger that uploaded the footage three days after last Thursday’s tragedy followed the truck for a little over two hours and said it […]