Black Friday is one of the most looked forward to and despised days of the year. It is the day that you can try to do all your holiday shopping with a decent discount- but be left with a black eye or broken leg. There is now, however, a way to get the same discounts while avoiding the hospital post-shopping.
IBM, in a report based on IBM Digital Analytics Benchmark- a cloud-based platform tracking over a million e-commerce transactions each and every day- says that online sales on the Monday following Black Friday, now known as Cyber Monday, is quickly becoming the way to shop for the holidays.
This Cyber Monday’s sales are up 24.1% compared to last year. This is believed to be mainly due to many people shopping straight off of their mobile devices. 22.4% of consumers are using their mobile device to search for what they want to buy and 12% are actually making their purchases off of their phone.
8.7% of shoppers are using their iPhones, 7.2% are using their iPads, and 6.3% are accessing these sites off of their Android devices.
With Cyber Mondays continuously on the rise, we may be seeing less ambulances lined up outside of Walmart… but then again… do hillbillies have internet access?
Paul Hudson | Elite.