iTunes Creators Plan To Make Music-Streaming, Like Spotify And Pandora, Their Next Priority

iTunes Creators Plan To Make Music-Streaming, Like Spotify And Pandora, Their Next Priority
Technology
Like Us On Facebook
Like Us On Facebook

Apple plans to take on popular music streaming sites like Pandora and Spotify with its own in-house competitor. The company, which finally forced the music industry into the digital age with the launch of iTunes a decade ago, is seeking to produce a ad-supported radio service, according to the Wall Street Journal.

Apple has a long history of making its own version of services traditionally offered by others, and will soon launch its own Maps app in a bid to remove Google from its flagship iPhone and iPad devices.

With Google and Amazon both rapidly building their own eco-systems, offering music, TV and movies to their users, Apple is keen to keep users happy on iDevices and expand its offerings.

Some attempts have been unsuccessful, for instance Apple has for a long-time courted TV providers with the chance to offer their shows over Apple TV, two small devices that can stream video directly to a television, which has only met with limited success.

It is speculated Apple will reveal the service at next week’s iPhone 5 launch, due on September 12 – perhaps as one of Apple’s fabled ‘one last thing’ which comes at the end of most product launches.

The WSJ, citing sources from within Apple, says the company is attempting to negotiate its own licensing deals with record companies, as well as offering features unavailable to rivals such as multiple plays per user.

AllThingsDigital, a respected technology site, said: ‘Apple will want more flexibility than those licenses provide, so it will need the labels’ permission for that.

‘That’s not a slam dunk but it’s quite doable, because the music industry has become a lot more flexible in the past few years. That’s what happens to an industry after a decade-plus of staggering decline.

‘And in any case the labels are happy to cut deals with Apple. Label chiefs used to blame Apple and its iTunes store for part of their decline, but they’ve gotten over that. And they like generating additional revenue streams.’

Elite

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Julian Sonny

From the sandy beaches of Hawaii, to the streets of New York: Julian has seen it all. His lifetime of travels has given him a broad scope of knowledge and an eclectic taste unlike any other in the tri-state area. Julian has often been compared to cultural icon, The Rock, because of his unequivocal work ethic and warrior-like stature.

More In Technology

Technology Kevin Smith

NYC Tech Is On The Rise: 5 Startups Run By Millennials You Need To Know About

Monday marks the start of Techweek NYC, an annual gathering of technologically-inclined dreamers, builders, innovators and entrepreneurs. The event is meant to spread awareness about the happenings in technology in New York City and beyond. Events like Techweek are necessary because they shine a light on up-and-coming companies that not only deserve coverage, but also […]

Also On Elite

World

There’s Nothing Cuter Than Baby Elephants Clumsily Paying With Tires (Video)

Elephants have been killing it in the cute department lately. Remember the ribbon master? And Air Bud’s wrinkled competition? Late last week, ElephantNews, the YouTube channel for Elephant Nature Park in Chiang Mai, Thailand, posted this video of baby elephants playing with car tires. It doesn’t sound like much, but it’s adorable. The little guys […]

World

Two Guys Casually Smoke Hookah In The Middle Of Busy London Street

There are appropriate places to stop and smoke hookah, but unfortunately, the middle of London’s ritziest shopping district is not one of them. An Instagram user snapped a picture of two men who had pulled up two chairs and a hookah pipe directly in the middle of Knightsbridge’s Brompton Road, right in front of Topshop. Passersby […]

Women

6 Lessons Joan Rivers Instilled In Women In Her Everyday Way Of Life

Yesterday, the world lost a legend, a trailblazer, a diva, a role model and one of the funniest people to ever live. No shrinking violet, Joan Rivers often stirred the pot with her biting, quick-witted humor, which some deemed to be offensive and others, hilarious. One thing is undeniable: The woman stayed on top of […]

Life

It Gets Better: How College Rewrote My Life After A Lacking High School Experience

Celebrities appear on bright, shiny screens and tell you it’ll get better: the bullying, boredom and all-around nightmare that is high school. Like many teens, my experience wasn’t fantastic. Between my small group of friends being labeled “The Plastics” after “Mean Girls,” to a poster my friend had put up in the halls in celebration of my […]

Life

The Worst Thing Our Generation Can Do To Ourselves Is Forget The Value Of Books

According to research, 42 percent of college students will never read another book after they graduate. Let that statistic sink in… Well, it’s not totally our fault. Most of us can remember a time when we loved reading (it was likely before high school). But then, something happened: Our high school and college years involved the required reading of […]