Samsung Says It Turned A $10 Million Facebook Ad Buy Into $129 Million In Sales

Samsung Says It Turned A $10 Million Facebook Ad Buy Into $129 Million In Sales
News
Like Us On Facebook
Like Us On Facebook

Most newspapers are slowly making a transition from paper form to online format. The reason being that they make all of their money from advertisements, and companies are starting to shy away from posting their ads in the actually newspaper sand are starting rely solely on online advertising.

But does online advertising really work? According to Facebook Global Marketing Solutions VP Carolyn Everson, it does. According to her, Samsung spent $10 million on Facebook advertisements in just 3 weeks during Apple’s iPhone 5 launch, on its Galaxy S III release. They made $129 million in sales.

“It wasn’t just about the three-week launch,” Everson said. “They thought about it, they built up a fan base … they targeted very sophisticatedly… The biggest myth about Facebook is that Facebook ads don’t work. I’ve never felt more confident about our data that Facebook works.”

Paul Hudson | Elite. 

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Paul Hudson

A young writer, philosopher, and entrepreneur, Paul Hudson (@MrPaulHudson) has been writing for Elite Daily nearly since the start. Currently located in Manhattan, Paul Hudson primarily devotes his time between writing for Elite Daily and a mining startup in Turkey. He loves sharing his life experiences with his readers and makes sure to practice what he preaches.

More In News

World Sean Levinson

Men In Pakistan Make Curry Using Over 100 Dead Bodies They Dug Up

Pakistan has decided that 2014 is probably a good time to officially declare cannibalism a crime. The two proposed laws were inspired by brothers Mohammad Arif Ali, 35, and Mohammad Farman Ali, 30, who were found last April to have dug up over 100 dead bodies from a local graveyard to feast upon. Residents of […]

World John Haltiwanger

4 Reasons Why You Won’t Catch Ebola On The Subway

Ebola has now arrived in New York City, which has prompted fears about the potential of the disease to spread across the city. It’s understandable that this news would be frightening to people. After all, New York is the most populous city in the country, and Ebola is a foreign disease with no cure. Not […]

World Sean Levinson

High School Shooting In Washington Leaves Two Dead And Four Injured

A high school student fatally shot himself and one other student at a Washington school just north of Seattle this morning. Up to four others were injured, all of whom are students. Shots were reported to have been fired at Marysville-Pilchuck High School at around 10:45 am. The Seattle Times reports that the shooter, believed […]

World Sean Levinson

Cellist Eerily Plays A Duet With Her Own Brainwaves (Video)

Chicago Symphony Orchestra cellist Katinka Kleijn has composed a duet combining her cello with the sound her brainwaves make. She did this by way of an EPOC Neuroheadset, an electroencephalography (EEG) device containing 14 sensors that records the speed, volume and depth of her brain activity, the Chicago Reader reports. Sound engineer Ryan Ingebritsen and […]

World Emily Arata

You Can Now Buy A $2,000 UGG Rug That’s As Cozy As It Is Ridiculous

If you’re in the market for a new rug, look no further than UGG’s just-introduced home collection. The selection of luxury furnishings includes a $2,000 Classic Leather-Bound Rug made from “sumptuous” wool. In case the price doesn’t throw you off, the rug’s fine print mentions it can’t be exposed to sunlight or washed. Instead, this […]

Also On Elite

Life

10 Lessons From Roald Dahl Books That Prepared Us For Adulthood

When I was little, I wanted more than anything to live within the pages of a Roald Dahl book, where chocolate ran in rivers and giant peaches were a form of transportation. Roald Dahl wrote many children’s books that came to impact readers of all ages. Each book serves up a delightful read and imaginary […]

Envision

Incredible Underwater Sculpture Carries The Ocean On Its Back (Photos)

You’re going to want to make sure you’re wearing a clear pair of goggles if you ever find yourself swimming off the coast of Nassau in the Bahamas. I mean, who would want to collide head-first with an 18-foot-tall underwater statue?! Because that’s what’s holding the ocean up, thanks to Jason deCaires Taylor. Taylor, a sculpture artist, […]

Envision

Instead Of Tents, People At This Festival Sleep In Hammocks Above The Alps (Photos)

It’s not the kind of festival you’re thinking about. There aren’t really any neon-colored beads or drugs. The annual International Highline Meeting festival, which is made possible by Ticket to the Moon, takes place across the Italian Alps in Monte Piana and serves more as an adventurous camping trip than as a “festival.” In order to call […]

Dating

Should Finding True Love in Your 20s Mean No-Strings Attached?

Love – and I mean real, true love – has an incredible way of coming into our lives at the most inappropriate of times. True loves forces itself onto us, and out of nowhere, life seems to become a movie script. The sun shines a bit brighter every single day. Patterns of memories and small moments […]