Samsung Says It Turned A $10 Million Facebook Ad Buy Into $129 Million In Sales
Most newspapers are slowly making a transition from paper form to online format. The reason being that they make all of their money from advertisements, and companies are starting to shy away from posting their ads in the actually newspaper sand are starting rely solely on online advertising.
But does online advertising really work? According to Facebook Global Marketing Solutions VP Carolyn Everson, it does. According to her, Samsung spent $10 million on Facebook advertisements in just 3 weeks during Apple’s iPhone 5 launch, on its Galaxy S III release. They made $129 million in sales.
“It wasn’t just about the three-week launch,” Everson said. “They thought about it, they built up a fan base … they targeted very sophisticatedly… The biggest myth about Facebook is that Facebook ads don’t work. I’ve never felt more confident about our data that Facebook works.”
Paul Hudson | Elite.