Scientists Found Two Scents That Can Easily Make People Spend More

Scientists Found Two Scents That Can Easily Make People Spend More
World
Like Us On Facebook
Like Us On Facebook

A new study conducted by researchers at Washington State University found that certain smells help with concentration and are powerful motivators when it comes to spending.

The researchers developed two smells: a simple citrus smell, and a more complex orange and basil smell with a hint of green tea.

“What we showed was that the simple scent was more effective,” said Eric Spangenberg, one of the study’s authors and dean of the Washington State University College of Business.

The researchers watched 400 customers over 18 days in a home decorations store while the air held each scent.

The study revealed that the 100 consumers that shopped in the presence of the simple scent spent 20% more money than those shopping in the presence of the other scent or no scent at all.

“Most people are processing it at an unconscious level, but it is impacting them,” Spangenberg said. “The important thing from the retailer’s perspective and the marketer’s perspective is that a pleasant scent isn’t necessarily an effective scent.”

Paul Hudson | Elite. 

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Paul Hudson

A young writer, philosopher, and entrepreneur, Paul Hudson (@MrPaulHudson) has been writing for Elite Daily nearly since the start. Currently located in Manhattan, Paul Hudson primarily devotes his time between writing for Elite Daily and a mining startup in Turkey. He loves sharing his life experiences with his readers and makes sure to practice what he preaches.

More In World

World Sean Levinson

Men In Pakistan Make Curry Using Over 100 Dead Bodies They Dug Up

Pakistan has decided that 2014 is probably a good time to officially declare cannibalism a crime. The two proposed laws were inspired by brothers Mohammad Arif Ali, 35, and Mohammad Farman Ali, 30, who were found last April to have dug up over 100 dead bodies from a local graveyard to feast upon. Residents of […]

World John Haltiwanger

4 Reasons Why You Won’t Catch Ebola On The Subway

Ebola has now arrived in New York City, which has prompted fears about the potential of the disease to spread across the city. It’s understandable that this news would be frightening to people. After all, New York is the most populous city in the country, and Ebola is a foreign disease with no cure. Not […]

World Sean Levinson

High School Shooting In Washington Leaves Two Dead And Four Injured

A high school student fatally shot himself and one other student at a Washington school just north of Seattle this morning. Up to four others were injured, all of whom are students. Shots were reported to have been fired at Marysville-Pilchuck High School at around 10:45 am. The Seattle Times reports that the shooter, believed […]

World Sean Levinson

Cellist Eerily Plays A Duet With Her Own Brainwaves (Video)

Chicago Symphony Orchestra cellist Katinka Kleijn has composed a duet combining her cello with the sound her brainwaves make. She did this by way of an EPOC Neuroheadset, an electroencephalography (EEG) device containing 14 sensors that records the speed, volume and depth of her brain activity, the Chicago Reader reports. Sound engineer Ryan Ingebritsen and […]

World Emily Arata

You Can Now Buy A $2,000 UGG Rug That’s As Cozy As It Is Ridiculous

If you’re in the market for a new rug, look no further than UGG’s just-introduced home collection. The selection of luxury furnishings includes a $2,000 Classic Leather-Bound Rug made from “sumptuous” wool. In case the price doesn’t throw you off, the rug’s fine print mentions it can’t be exposed to sunlight or washed. Instead, this […]

Also On Elite

World

Your Favorite Disney Stories Can Now Be Projected Onto Your Wedding Cake (Video)

Disney will soon let couples experience a customized, animated fairy tale at their wedding. The brand has introduced cake projection mapping, a customized wedding experience that will allow couples to decorate their cake digitally. Using a white-frosted cake with a flat surface, the techs at Disney can create animated motifs to cover your cake. If […]

World

One Hell Of A Ride! Roller Coaster Decapitates Deer, Sprays Riders With Blood

On Saturday, one unlucky deer met an abrupt end at the hands of a speeding roller coaster car. Several passengers on the Ultimate in Lightwater Valley, the longest steel roller coaster in Europe, were splattered with blood as the train decapitated a wild deer that had wandered onto the tracks. The Ripon, England, park staff […]

Entertainment

Nicki Minaj Is Sick And Tired Of Answering Questions About Her Ass

All anyone seems to want to talk about when Nicki Minaj comes up in conversation is her butt. And for good reason: It’s in the pantheon of all-time great butts. But, more importantly, it seems as if she is constantly highlighting it, displaying it for the public. Naturally, that objectification, whether invited or not, can […]

Sports

10 Reasons Why The Kansas City Royals Perfectly Embody What October Baseball Is About

The Kansas City Royals are the most likable team in Major League Baseball’s playoffs this year; there’s little doubt about that. But there’s a difference between being well-liked and actually becoming a great team. Plenty of clubs over the years have worn Cinderella’s glass slippers without ever having a legitimate chance to win the World […]