Scientists Found Two Scents That Can Easily Make People Spend More

Scientists Found Two Scents That Can Easily Make People Spend More
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A new study conducted by researchers at Washington State University found that certain smells help with concentration and are powerful motivators when it comes to spending.

The researchers developed two smells: a simple citrus smell, and a more complex orange and basil smell with a hint of green tea.

“What we showed was that the simple scent was more effective,” said Eric Spangenberg, one of the study’s authors and dean of the Washington State University College of Business.

The researchers watched 400 customers over 18 days in a home decorations store while the air held each scent.

The study revealed that the 100 consumers that shopped in the presence of the simple scent spent 20% more money than those shopping in the presence of the other scent or no scent at all.

“Most people are processing it at an unconscious level, but it is impacting them,” Spangenberg said. “The important thing from the retailer’s perspective and the marketer’s perspective is that a pleasant scent isn’t necessarily an effective scent.”

Paul Hudson | Elite. 

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Paul Hudson

A young writer, philosopher, and entrepreneur, Paul Hudson has been writing for Elite Daily nearly since the start. Currently located in Manhattan, Paul Hudson primarily devotes his time between writing for Elite Daily and the two entrepreneurial endeavors he is currently pursuing: a mining company in Turkey and a video content platform called lilHub. He loves sharing his life experiences with his readers and makes sure to practice what he preaches.

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