Scientists Found Two Scents That Can Easily Make People Spend More

Scientists Found Two Scents That Can Easily Make People Spend More
World
Like Us On Facebook
Like Us On Facebook

A new study conducted by researchers at Washington State University found that certain smells help with concentration and are powerful motivators when it comes to spending.

The researchers developed two smells: a simple citrus smell, and a more complex orange and basil smell with a hint of green tea.

“What we showed was that the simple scent was more effective,” said Eric Spangenberg, one of the study’s authors and dean of the Washington State University College of Business.

The researchers watched 400 customers over 18 days in a home decorations store while the air held each scent.

The study revealed that the 100 consumers that shopped in the presence of the simple scent spent 20% more money than those shopping in the presence of the other scent or no scent at all.

“Most people are processing it at an unconscious level, but it is impacting them,” Spangenberg said. “The important thing from the retailer’s perspective and the marketer’s perspective is that a pleasant scent isn’t necessarily an effective scent.”

Paul Hudson | Elite. 

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Paul Hudson

A young writer, philosopher, and entrepreneur, Paul Hudson (@MrPaulHudson) has been writing for Elite Daily nearly since the start. Currently located in Manhattan, Paul Hudson primarily devotes his time between writing for Elite Daily and a mining startup in Turkey. He loves sharing his life experiences with his readers and makes sure to practice what he preaches.

More In World

World Sean Levinson

Kim Jong-un Got Fat Because He Can’t Stop Eating Cheese

Kim Jong-un has gained some weight recently, and many believe the change can be attributed to his love of cheese. At a recent ceremony marking the 20th anniversary of the death of Kim Il-sung, the founder of North Korea and Jong-un’s grandfather, the 31-year-old North Korean dictator seemed to walk with an impediment due to his size, […]

World Emily Arata

This Frog Is The New Face Of Grumpy Animals On The Internet (Photos)

The Internet has a famous predilection for animals that look unhappy. If you love crankiness, meet the Black Rain Frog. It was first discovered in 1925. The amphibian, native to South America, can only be described as looking like a grumpy avocado. It’s one species of a large group of rain frogs found across the […]

Also On Elite

World

The Fossils Of A Shark-Eating, 97-Million-Year-Old Underwater Dinosaur Have Been Found

In 2001, “Jurassic Park III” introduced us to Spinosaurus, a gigantic meat-eater that could take a Tyrannosaurus rex down with ease. It wasn’t until recently, however, when some fossils were dug up in the Moroccan Sahara that scientists determined that Spinosaurus was not only the largest carnivore to ever live, but also the first dinosaur […]

Wellness

You Are Not Alone: How YouTube Mentors Are Changing The Lives Of Millions

The fact that approximately 24 million (or 43 percent) of US children grow up without a dad is heartbreaking. The result of this absence has proven to have awful impacts on their futures. Dads are mentors — moms are of course capable of seeing out all traditionally fatherly tasks, but statistics show that fatherless children […]