About 4% of all candy consumed in America each year occurs on Halloween, according to a new report by market research group NPD.
Almost every child and roughly half the adults in the U.S. will eat candy on Halloween, the report says. This compares to the 24% of the country that has candy on a typical day.
Harry Balzer, chief industry analyst for NPD, says that kids will eat four candies for every one eaten by adults.
The report released these percentages by age of those eating candy on Halloween (from USA Today):
2-5 years old: 73%
6-8 years old: 87%
9-12 years old: 67%
13-17 years old: 50%
Adult men (18 and older): 54%
Adult women (18 and older): 46%
According to a recent survey from the National Confectioners Association, 72% of all money spent on candy this Halloween will be on chocolate. Last year, the U.S. spent over $12.6 billion on chocolate, a 3.8% increase than 2011.
The chocolate industry, USA Today reports, is extremely concentrated among very few competitors. Each of the ten best-selling chocolate brands is owned by either Hershey or Mars. Only two of the 20 most popular products, Nestle’s Butterfinger and Crunch, were made by another company.
The top five best-selling candies on Halloween, however, are all made by Hershey or Mars.
Reeses and M&Ms are neck-to-neck in terms of annual sales but Reeses, a Hershey’s product, is also No.1 for sales of snack-sized packages. In this category, M&Ms are ranked eighth in the country.
Here are America’s five favorite Halloween candies (via USA Today):
1. Reeses (Hershey)
2. M&Ms (Mars)
-Sales: $500.82 million
3. Snickers (Mars)
-Sales: $456.91 million
4. Hersheys (Hershey)
-Sales: $324.63 million
5. Kit Kats (Hershey)
-Sales: $306.51 million
Via: USA Today, Top Photo Courtesy: Wattpad