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What You Need To Know About Facebook’s Newsfeed Algorithm

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Eric Ho

Facebook has updated its news feed feature and this is how it will affect you. The news feed is the first thing you see when you log into Facebook. It’s a feed of content posts from all your friends and fan page likes. It’s a a stream of stories, photos, status updates, links, videos and whatever else your friends are sharing or doing.

Facebook has developed a pretty sophisticated formula or “algorithm” to decide what actually appears on your news feed. On average, there are thousands of posts you could potentially see on your news feed each day, but only a select few actually make it to your news feed. What you will see on your Facebook news feed will be based on the posts you didn’t see the last time you logged in.

So the posts that were on the bottom, which you didn’t see because you didn’t scroll down, will now appear on top once you log in. Also posts that are more relevant to you, based on your recent interactions such as liking, commenting or sharing will appear more often on your news feed.

Facebook wants you to see the content that is most interesting and relevant to you so if you like a friend’s Facebook status update or a brand’s post, those stories will appear more regularly on your news feed throughout the day.

The purpose of Facebook’s news feed algorithm is to encourage users to share more engaging content. The more likes, shares and comments your posts get, the more likely it will be to show up on your followers’ news feeds. The lesson here is to not be boring and to post interesting content. The other option is to pay for promoted Facebook posts to get more people to see your content.

 

Eric Ho

Eric Ho

Contributor

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