Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks
World
Like Us On Facebook
Like Us On Facebook

Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t  want overweight women wearing their brand.

According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.

They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.

The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.
Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.

In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.

Man Solves Abercrombie Controversy By Donating Clothes To Homeless People (Video)

Is Mike Jeffries the worst CEO in the world? Here are the 13 most ridiculous things that Abercrombie’s CEO has ever said. 

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Sean Levinson

Sean Levinson loves writing almost as much as he loves ranting about politics. Elite Daily lets him do both, and he couldn't be happier now that he's finally putting his years at SUNY New Paltz to good use. When he's not writing, Sean enjoys nature excursions, playing the guitar and the Ultimate Fighting Championship. Look for him on "Real Time with Bill Maher," where he regularly appears in his most precious fantasies.

More In World

World Sean Levinson

Men In Pakistan Make Curry Using Over 100 Dead Bodies They Dug Up

Pakistan has decided that 2014 is probably a good time to officially declare cannibalism a crime. The two proposed laws were inspired by brothers Mohammad Arif Ali, 35, and Mohammad Farman Ali, 30, who were found last April to have dug up over 100 dead bodies from a local graveyard to feast upon. Residents of […]

World John Haltiwanger

4 Reasons Why You Won’t Catch Ebola On The Subway

Ebola has now arrived in New York City, which has prompted fears about the potential of the disease to spread across the city. It’s understandable that this news would be frightening to people. After all, New York is the most populous city in the country, and Ebola is a foreign disease with no cure. Not […]

World Sean Levinson

High School Shooting In Washington Leaves Two Dead And Four Injured

A high school student fatally shot himself and one other student at a Washington school just north of Seattle this morning. Up to four others were injured, all of whom are students. Shots were reported to have been fired at Marysville-Pilchuck High School at around 10:45 am. The Seattle Times reports that the shooter, believed […]

World Sean Levinson

Cellist Eerily Plays A Duet With Her Own Brainwaves (Video)

Chicago Symphony Orchestra cellist Katinka Kleijn has composed a duet combining her cello with the sound her brainwaves make. She did this by way of an EPOC Neuroheadset, an electroencephalography (EEG) device containing 14 sensors that records the speed, volume and depth of her brain activity, the Chicago Reader reports. Sound engineer Ryan Ingebritsen and […]

World Emily Arata

You Can Now Buy A $2,000 UGG Rug That’s As Cozy As It Is Ridiculous

If you’re in the market for a new rug, look no further than UGG’s just-introduced home collection. The selection of luxury furnishings includes a $2,000 Classic Leather-Bound Rug made from “sumptuous” wool. In case the price doesn’t throw you off, the rug’s fine print mentions it can’t be exposed to sunlight or washed. Instead, this […]

Also On Elite

Sports

10 Reasons Why The Kansas City Royals Perfectly Embody What October Baseball Is About

The Kansas City Royals are the most likable team in Major League Baseball’s playoffs this year; there’s little doubt about that. But there’s a difference between being well-liked and actually becoming a great team. Plenty of clubs over the years have worn Cinderella’s glass slippers without ever having a legitimate chance to win the World […]

World

The Reality Of A Syrian Refugee As Told By This Note Is Truly Heartbreaking

UN refugee worker Nasser Touaibia has seen many heartbreaking things during his career, but one Syrian refugee has tugged at his heartstrings. On a routine walk through Jordan’s Za’atari Camp, home to thousands of Syrian refugees, a man Touaibia had never seen before passed him a handwritten note. The letter is the tale of a […]

Sports

Peyton Manning Is Breaking More Than Just Touchdown Records In Denver

Peyton Manning is now the NFL’s all-time career-passing touchdowns leader, but you probably already knew that considering ESPN hasn’t stopped drooling over Manning and his illustrious career since his playing days as a Colt. In a league saturated with flash-in-the-pans and ne’er-do-wells, Manning has carried himself with exceptional class and persistence throughout his 17-year career […]

Entertainment

Released Security Footage Of Amanda Bynes Is Too Tragic To Be Funny

Amanda Bynes’ public downward spiral is difficult to watch. From her facial piercings to the day Bynes’ soaked her poor dog in gasoline, the last several years have not been kind to everyone’s favorite girl next door. In security camera footage released from New York boutique Pookie & Sebastian, Bynes can be seen dancing bizarrely […]

Ladies

Why Girls In Their 20s Are Single And Will Remain Single

I hear it nonstop: girls in their 20s complaining about how they are single. They can’t find a good man; they are going to die alone, and they just don’t seem to understand why. Let me give you a little point in the right direction: You are single probably because you don’t have the right attitude […]