Couples are spending more money than ever on their big day. According to a study in Brides magazine, the average wedding cost has reached $26,989, increasing by more than $8,000 since 2002.
The magazine’s 2012 American Wedding Study also revealed that $1,355 is the average cost of a brides gown. The average bridesmaid dress costs $145, while the average groomsman outfit costs $137.
The average cost of the couple’s honeymoon wardrobe is $902.
However, more couples are paying for the expenses. In 2009, 29 percent of couples paid for their weddings themselves, but in 2012, over 36 percent of couples are covering the costs.
The study also revealed that 59 percent of couples use Pinterest to find wedding inspiration.
Bride’s Vice President and Published Michelle Myers said that this was the 77th study that the magazine conducted. Myers said that, although wedding costs are increasing, couples are also searching for ways to save money.
We see lots of brides creating their own playlists and then playing music on their iPad or their iPod, and not having to spend lots of money on a DJ or a band. And there’s a great trend also in do-it-yourself invitations. There are lots of great invitation companies out there to really be able to save costs.
The study also found that more couples are ditching traditions.
The traditional garter toss is a thing of the past. The girls, this millennial modern bride does not want to do the garter toss and we see a trend of going away from the traditional stopping of the wedding and cutting of the cake.
They may move to another area and do that (very one-on-one) but stopping the whole wedding, and cutting the cake is something that’s really not happening anymore.
Myers also noted that some traditions are still important to the modern-day bride, such as the first dance and the “something old, something new, something borrowed, something blue.”
There are lots of ways this modern bride is able to incorporate blue, which has been fun to watch in terms of blue nail polish and all sorts of fun things to do.
Destination weddings are also rising as a trend. The most popular destinations outside of the US are the Caribbean and Europe.
The costs of the weddings outside the continental U.S. in terms are slightly lower, at around $20,000.