Sex appeal has been used to sell cars since the beginning of time. It’s an age-old marketing technique that’s been used in every country, but China has completely outdone the rest of the world, with their roughly translated “breast milk exhibitions,” which are car shows filled with topless or naked women.
During the past year, car shows in China have become dominated by topless or nude women posing next to cars. The government isn’t happy about the nudes, and the fines they’ve instituted for the toplessness/nudity doesn’t stop anyone. It’s cliché as fuck, but sex does sell.
In August 2011, one Chinese Volkswagen dealer had its models strip down to nothing and pose naked next to their new line of family cars, enraging the Chinese government.
In 2012, the government got mad again because the nude models were getting more media attention than the cars themselves.
The Chinese government then issued a “serious reprimand” against the “vulgar publicity” at the show, calling the show a “breast exhibition with many famous cars.”
Ironically, all of these “famous” cars are the same shitty Chinese ones we’ve been seeing for years, which is why the topless girls are so essential in selling them.
With naked Chinese women successfully selling below average cars and government reprimands doing absolutely nothing, we expect to see more nudity from Chinese car shows in the near future. In the meantime, I’ll be petitioning to get these kinds of car shows in the U.S.
Wentworth Jones | Elite.