Disney World is adding to the “magic” of the theme park, as new wristbands equipped with RFID chips allow patrons to pay for food and hold their places in line while hanging out with Mickey Mouse and the whole gang.
The rubber wristbands, called MyMagic+, allow people to enter the theme park, pay for souvenirs, and even access their hotel rooms, are said to add to the magic of the whole Walt Disney World experience.
MyMagic+ can also make the whole experience more interactive, as employees dressed as beloved Disney characters could receive word in their earpiece that it is a child’s birthday or who the child’s favorite character is.
Many are concerned about the privacy aspect of the wristbands, as park officials can fully monitor and track patrons’ activities and purchases.
“Call me paranoid, but something about this doesn’t sit right with me. I don’t know why. I’m nowhere near a conspiracy theorist or someone who’s constantly thinking ‘Big Brother is watching,’ but… that was the first thought that came to my head when I read about this… It just seems a little creepy to me,” a Clifton, New Jersey, woman wrote on the Disney discussion forum disboards.com.
The MyMagic+ bands is just one aspect of Disney World’s $1 billion makeover that will digitize and modernize the experience for the 21st century.
Disney World in Orlando sees over 30 million customers per year, while Disney parks worldwide see over 121 million.
James Gilbert | Elite.