FCC Will Now Regulate Loud Commercials On Television
There’s nothing worse than dozing off while watching TV, only to be suddenly woken by an inexplicably loud Vagisil commercial. Now, the FCC is looking to fix this problem by regulating the volume of commercials.
Starting Thursday, the Federal Communications Commission will implement the Commercial Advertisement Loudness Mitigation (CALM) Act that will regulate the audio levels of TV commercials.
The new legislation from the FCC will ensure TV stations, cable operators, satellite TV providers or other multichannel video program distributors apply standard audio levels to commercial advertisements transmitted to viewers.
The legislation was introduced to Congress in 2008 by Rep. Anna Eshoo (D-CA), after years of complaints from TV viewers who were annoyed that commercials would be significantly louder than the programs they were watching.
The Congresswoman said that it was the most popular bill she had ever sponsored during her 18-year career in the House.
“If I’d saved 50 million children from some malady, people would not have the interest that they have in this,” she told The Wall Street Journal in 2010.
The bill passed Congress on December 2nd, 1010 and President Barack Obama signed the bill into law on December 15, 2010.
Then in May 2011, the FCC announced it was preparing measures to implement the CALM act and invited parties involved to provide feedback before rules were issued.
Advertisers used the loud volume as a cheap ploy to get viewers to pay attention to their commercials.
Now, that ploy is officially a thing of the past.
James Gilbert | Elite.