FCC Will Now Regulate Loud Commercials On Television

FCC Will Now Regulate Loud Commercials On Television
World
Like Us On Facebook
Like Us On Facebook

There’s nothing worse than dozing off while watching TV, only to be suddenly woken by an inexplicably loud Vagisil commercial. Now, the FCC is looking to fix this problem by regulating the volume of commercials.

Starting Thursday, the Federal Communications Commission will implement the Commercial Advertisement Loudness Mitigation (CALM) Act that will regulate the audio levels of TV commercials.

The new legislation from the FCC will ensure TV stations, cable operators, satellite TV providers or other multichannel video program distributors apply standard audio levels to commercial advertisements transmitted to viewers.

The legislation was introduced to Congress in 2008 by Rep. Anna Eshoo (D-CA), after years of complaints from TV viewers who were annoyed that commercials would be significantly louder than the programs they were watching.


The Congresswoman said that it was the most popular bill she had ever sponsored during her 18-year career in the House.

“If I’d saved 50 million children from some malady, people would not have the interest that they have in this,” she told The Wall Street Journal in 2010.

The bill passed Congress on December 2nd, 1010 and President Barack Obama signed the bill into law on December 15, 2010.

Then in May 2011, the FCC announced it was preparing measures to implement the CALM act and invited parties involved to provide feedback before rules were issued. 


Advertisers used the loud volume as a cheap ploy to get viewers to pay attention to their commercials.

Now, that ploy is officially a thing of the past.

James Gilbert | Elite.

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Julian Sonny

From the sandy beaches of Hawaii, to the streets of New York: Julian has seen it all. His lifetime of travels has given him a broad scope of knowledge and an eclectic taste unlike any other in the tri-state area. Julian has often been compared to cultural icon, The Rock, because of his unequivocal work ethic and warrior-like stature.

More In World

World Emily Arata

OMFG: After 10 Years, Crispy M&M’s Are Finally Coming Back!

Put down those unworthy Peanut Butter M&M’s, and hold out for the better kind: Crispy M&M’s are coming back. Seth Klugherz, senior director of M&M’s Chocolate Candies, told Buzzfeed the brand got so many requests for the malted candies that the company received messages “nearly daily.” Kulgherz says the requests come from across the Internet, […]

World Sean Levinson

White Woman Sues Sperm Bank After Having A Black Baby

A Chicago-area sperm bank is being sued by a white Ohio woman after it mistakenly sent her vials of sperm from an African American man. Jennifer Cramblett, who ordered sperm from a white man for her and her partner, only learned that her daughter, Payton, would be half-black after becoming pregnant in April of 2012. […]

World Emily Arata

Girl Miraculously Found In Mexico After Missing For 12 Years

Sabrina Allen went missing 12 years ago and has finally been returned to the custody of her father, Greg. Allen, who disappeared from her Austin, Texas, home at just 4 years old, was kidnapped by her mother, Dara Llorens. As per the terms of Llorens’ custody agreement, she took the little girl for a weekend visit. […]

Also On Elite

World

This Skydiving Dachshund Proves Some Dogs Are Tougher Than They Look (Photos)

Normally, when we think of fierce, fearless dogs, the bigger, tougher breeds, like pit bulls or Rottweilers come to mind. Dachshunds, not so much. Well, Riley, a 4-year-old dachshund from San Francisco just turned the tables on everyone’s ideas of what “tough” means. He jumped out of a plane at 13,000 feet with his owner, […]

World

Apple Has Left Steve Jobs’ Office Completely Untouched Since His Death

Every year, groups of tourists visit Independence Hall and Graceland. One day, they may be paying a visit to a shrine at the office of Apple creator Steve Jobs. In an interview with both Businessweek and Charlie Ross, current Apple CEO Tim Cook revealed that Job’s office has been left undisturbed since his death in […]

Envision

20 Of The Rarest Beaches You Need To Visit During Your Lifetime (Photos)

Although summer is slowly coming to an end, we can always resort to vacationing on blissful beaches around the world whenever we feel like dodging the cold. The most important thing about planning ahead is knowing exactly where to go. What’s the point of lounging around on a beach you and everyone else has been […]