‘I Wish I Had Breast Cancer’: Controversial Pancreatic Cancer Awareness Ad Is Sure To Piss Some People Off

World
Like Us On Facebook
Like Us On Facebook

An ad campaign aimed at raising awareness for pancreatic cancer has instead been lambasted as insulting and insensitive as it features patients wishing they had more common types of cancer such as breast and testicular.

The “envy” campaign was created by the charity Pancreatic Cancer Action to publicize the disease’s terrifying survival rates, Pressat reports. The primary point of the message is that the disease has a five year survival rate of just 3 percent compared to the 85 breast of breast cancer patients and the 97 percent of men with testicular cancer.

The ad shows several pancreatic cancer patients saying “I wish I had testicular cancer” and “I wish I had breast cancer” as information about pancreatic cancer’s symptoms and survival rates flash across the screen.

The commercial ignited outrage on social media, with many taking to Twitter and Facebook to condemn the campaign.

@lesleykinney said: “Your I Wish I Had Breast Cancer slogan is offensive, repugnant and hurtful towards all cancer victims and their families.”

@ABHuret said: “Since when is ‘any’ #cancer a contest? @OfficialPCA promotes misguided ‘I Wish I Had Breast Cancer’”

@Lolly_Knickers wrote: “I understand that pancreatic cancer patients want a better prognosis and funding but you can’t use cancer as a competition.” And

@Brandie185 wrote: “I had breast cancer. I speak from the heart when I tell you I wish it upon NO ONE. Not a single person.”

Pancreatic Cancer Action’s founder continues to defend the campaign.

“When I was diagnosed I was horrified to learn the survival rate and actually found myself wishing I had a different type of cancer,” 41-year-old Ali Stunt told Daily Mail.

“I understand that any type of cancer is a horrible, horrible disease — not least metastatic breast cancer [that which has spread] — and would not wish cancer on anyone. But there are patients with pancreatic cancer who would prefer to have another type with a better prognosis [such as breast or testicular]. Eighty-two per cent of patients with pancreatic cancer will die within a year and the average life expectancy is four-six months.”

She added that many patients did not even know what pancreatic cancer was before they were diagnosed, despite it being the most common cause of cancer-related deaths. Chief Executive of Breakthrough Breast Cancer Chris Askew, however, refuses to condone any message that says that one cancer is preferable to another.

“We believe Pancreatic Cancer Action’s recent campaign does just this. I’ve yet to meet a man or woman with breast cancer who would consider themselves in any way fortunate to have received a diagnosis.

It’s utterly misleading to imply that breast cancer is a more desirable form of the disease. Cancer does not discriminate; 12,000 women die each year from breast cancer in the UK and more than 8,000 people die each year from pancreatic cancer, which is truly devastating.”

Askew reminded Daily Mail that anything that could make cancer patients work against each other rather than together is not healthy for the quest to find a cure, as the fight to stop cancer is in no way targeting a specific type of the disease.

via Pressat

Share Tweet
React

Sean Levinson

Sean Levinson loves writing almost as much as he loves ranting about politics. Elite Daily lets him do both, and he couldn't be happier now that he's finally putting his years at SUNY New Paltz to good use. When he's not writing, Sean enjoys nature excursions, playing the guitar and the Ultimate Fighting Championship. Look for him on "Real Time with Bill Maher," where he regularly appears in his most precious fantasies.

More In World

World Adam Matula

Scratching Posts Featuring Kim Jong-un And Vladimir Putin Let Your Cat Maul World Leaders

Kim Jong-un and Vladimir Putin look-a-like cat toys, which also happen to be hand-crafted figurines made from hessian rope, are now available for purchase. The hilarious cat scratch post look-a-like figurines of North Korea’s supreme leader and Russia’s president were made by the creative people at HideMyAss.com, an Internet service provider in full support of […]

World Adam Matula

Homecoming Queen Shares Her Crown With Her Friend Who Was Victim Of Bullying

Two high school students devised a heart-warming plan to give the homecoming crown to one of their best friends, after finding out about a cruel prank their classmates pulled. As a joke, 17-year-old Lillian Skinner was notified by unnamed classmates that she had been nominated for homecoming court and would appear alongside Anahi Alvarez and Naomi […]

World Adam Matula

Texas Cheerleaders Refuse To Stop Praying Despite School’s Ban On It

A Tennessee high school banned praying at its football games, but the school’s cheerleaders don’t agree with the decision. Despite Oneida Special School District’s ban, enforced after receiving complaints from the Freedom From Religion Foundation and ACLU for broadcasting school-sanctioned prayers over the loud speaker at football games, Oneida High School cheerleaders are continuing to […]

World Adam Matula

Forget The Thigh Gap, Women Are Now Getting Calf Reductions To Fit Into Boots

Knee-high boots are “in” this fall fashion season, and to avoid the dreaded “boot bulge,” women are taking extreme measures. Calf reductions, or leg-slimming liposuction from the knee down, are becoming increasingly popular in order to accommodate boot fashion, according to Dr. Mathew Schulman, a New York-based board certified plastic surgeon. If the woman is […]

World Sean Levinson

Kim Jong-un Got Fat Because He Can’t Stop Eating Cheese

Kim Jong-un has gained some weight recently, and many believe the change can be attributed to his love of cheese. At a recent ceremony marking the 20th anniversary of the death of Kim Il-sung, the founder of North Korea and Jong-un’s grandfather, the 31-year-old North Korean dictator seemed to walk with an impediment due to his size, […]

Also On Elite

Politics

Israel’s Prime Minister Is Comparing ISIS To Hamas Following The James Foley Execution

The Israeli Prime Minister’s tendency to promote overreaching propaganda has gotten him in trouble once again, thanks to a tweet likening Hamas to Islamic State. Not only does Benjamin Netanyahu’s message make a very inaccurate comparison, but it also features a picture of American journalist James Foley being executed. Most major news sources have declined […]

Life

15 iPhone 6 Features That Will Have Basic B*tches More Excited Than Ever

Let’s be honest, we’re all basic. We know it and Apple especially knows it. The new iPhone 6 and iPhone 6 Plus were released today, and this means long lines, high demand and spending a lot of money you can’t afford to spend. The iPhone 6 is loaded with features that are sure to change […]

Ladies

7 Types Of Almost-Boyfriends That Have Given Women Severe Trust Issues

In this day and age, it’s rare to confidently know where you stand with a hookup. From mind games to texting, every single aspect of hooking up with someone has become about winning and losing. People are scared to say how they feel because that means they lose, and who wants to lose when you […]

Life

4 Tips For Every Guy Looking To Rush A Frat, From Someone Who Never Thought He Would

It’s been eleven Augusts since I left my home in South Jersey and traversed the Delaware to start my college career at the University of Pennsylvania. I was looking forward to looming academic challenges, expanding my horizons, meeting new people and finding my way in the world. After four years of classes and experiences, memories […]