‘I Wish I Had Breast Cancer’: Controversial Pancreatic Cancer Awareness Ad Is Sure To Piss Some People Off

World
Like Us On Facebook
Like Us On Facebook

An ad campaign aimed at raising awareness for pancreatic cancer has instead been lambasted as insulting and insensitive as it features patients wishing they had more common types of cancer such as breast and testicular.

The “envy” campaign was created by the charity Pancreatic Cancer Action to publicize the disease’s terrifying survival rates, Pressat reports. The primary point of the message is that the disease has a five year survival rate of just 3 percent compared to the 85 breast of breast cancer patients and the 97 percent of men with testicular cancer.

The ad shows several pancreatic cancer patients saying “I wish I had testicular cancer” and “I wish I had breast cancer” as information about pancreatic cancer’s symptoms and survival rates flash across the screen.

The commercial ignited outrage on social media, with many taking to Twitter and Facebook to condemn the campaign.

@lesleykinney said: “Your I Wish I Had Breast Cancer slogan is offensive, repugnant and hurtful towards all cancer victims and their families.”

@ABHuret said: “Since when is ‘any’ #cancer a contest? @OfficialPCA promotes misguided ‘I Wish I Had Breast Cancer’”

@Lolly_Knickers wrote: “I understand that pancreatic cancer patients want a better prognosis and funding but you can’t use cancer as a competition.” And

@Brandie185 wrote: “I had breast cancer. I speak from the heart when I tell you I wish it upon NO ONE. Not a single person.”

Pancreatic Cancer Action’s founder continues to defend the campaign.

“When I was diagnosed I was horrified to learn the survival rate and actually found myself wishing I had a different type of cancer,” 41-year-old Ali Stunt told Daily Mail.

“I understand that any type of cancer is a horrible, horrible disease — not least metastatic breast cancer [that which has spread] — and would not wish cancer on anyone. But there are patients with pancreatic cancer who would prefer to have another type with a better prognosis [such as breast or testicular]. Eighty-two per cent of patients with pancreatic cancer will die within a year and the average life expectancy is four-six months.”

She added that many patients did not even know what pancreatic cancer was before they were diagnosed, despite it being the most common cause of cancer-related deaths. Chief Executive of Breakthrough Breast Cancer Chris Askew, however, refuses to condone any message that says that one cancer is preferable to another.

“We believe Pancreatic Cancer Action’s recent campaign does just this. I’ve yet to meet a man or woman with breast cancer who would consider themselves in any way fortunate to have received a diagnosis.

It’s utterly misleading to imply that breast cancer is a more desirable form of the disease. Cancer does not discriminate; 12,000 women die each year from breast cancer in the UK and more than 8,000 people die each year from pancreatic cancer, which is truly devastating.”

Askew reminded Daily Mail that anything that could make cancer patients work against each other rather than together is not healthy for the quest to find a cure, as the fight to stop cancer is in no way targeting a specific type of the disease.

via Pressat

Share Tweet
React

Sean Levinson

Sean Levinson loves writing almost as much as he loves ranting about politics. Elite Daily lets him do both, and he couldn't be happier now that he's finally putting his years at SUNY New Paltz to good use. When he's not writing, Sean enjoys nature excursions, playing the guitar and the Ultimate Fighting Championship. Look for him on "Real Time with Bill Maher," where he regularly appears in his most precious fantasies.

More In World

World Emily Arata

Girl Bullied For Donating Hair Gets Heartwarming Support From Internet

Jetta Fosberg, 10, never thought hair would be the key to getting through middle school. Several months ago, the girl from Dayton, Ohio made the difficult decision to donate 14 inches of her hair to Wigs For Kids, a charity that provides wigs for cancer’s youngest fighters. But, when Jetta came back to school, proud […]

World Gillian Fuller

Cat Gets Put On A Life-Saving IV Drip Of Half A Liter Of Vodka

Vodka is such a lifesaver sometimes. No, but seriously, vodka saved a kitty’s life. After some horrible, disgusting humans doused the cat, named Missey, in antifreeze, her owners rushed her to the veterinarian. According to vets, antifreeze is extremely toxic to animals’ kidneys, but alcohol — specifically vodka because of its high ethanol content — serves […]

Also On Elite

Film

This Is How Awkward It Is To Make A Sex Scene For A Movie (Video)

Here’s something you don’t see every day. It’s a behind-the-scenes look at the making of a Hollywood sex scene. This particular scene is from an upcoming film called “Stretch,” which is directed by the criminally underrated Joe Carnahan. The scene features Patrick Wilson and Brooklyn Decker, and we get to see how awkward it really […]

Food

Japanese Gadget Somehow Turns Your Eggs Into Dessert Pudding (Photos)

Purin is a wildly popular Japanese version of custard. But instead of spending the money on prepackaged flan, you could purchase an inventive gadget called the Okashina Tamago Mawashite Mawashite Marugoto Purin. Translated, that’s “Pudding Whole Turn Turn Funny Eggs.” Hungry users pop the egg into the center and close the lid. Next, they set […]

World

Hong Kong Protestors Figure Out Perfect Plan In Case Government Bans The Internet

An app called FireChat has just become a lifeline for protestors in Hong Kong. The free messaging app operates without an Internet connection or reception, using phone-to-phone “mesh networking” to connect smartphone users. For every person logged onto FireChat in a single area, the Bluetooth signal grows a little stronger. In Hong Kong, where citizens […]

World

High School Student Gets Suspended Because He Stood Up To A Bully (Video)

A student at a Chicago high school was suspended earlier this month for standing up to a bully. Mark Rivera of Elmwood Park was watching someone get harassed, CBS Chicago reports, and could not just stand by and watch. He didn’t fight fire with fire, however, and says he confronted the bully to ask him […]