If you imagined what the McDonald’s CEO looked like, you would probably assume he would be pretty fat, right?
You’d be out of some cold hard cash if you put money on it, as McDonald’s CEO Don Thompson claims to have lost 20 pounds in the last year.
Thompson isn’t the type of CEO who doesn’t believe in his product either, as he eats at McDonald’s everyday.
The fast food joint has promoted healthier options as of late, offering various salads and most recently, the Egg White Delight McMuffin.
Despite this change in advertorial direction, salads only make up a miniscule 2-3 percent of overall sales in the U.S., whereas items on the Dollar Menu make up 13-14 percent of the total sales.
Mr. Thompson admitted that it wasn’t merely eating McDonald’s that led to the dramatic weight loss, but rather getting his “butt up” and “working out again,” as he told investors during a conference in New York yesterday.
Because of the abysmal sales of salads, McDonald’s will go back to promoting burgers and chicken sandwiches again.
“And so I think that balance is really important to people,” Thompson said. “I don’t see salads as being a major growth driver in the near future.”
This doesn’t mean the company will stop selling fruits and vegetables, as Thompson believes the healthier options should remain on the menu.
McDonald’s shares fell over two percent on Wednesday after the news of the poor sales of the healthier options that were being promoted was revealed.