When one of the largest companies in the United States serves you a “cease and desist” letter, there are various ways to approach it.
One way is to give in to any demands in fear of powerful lawyers and millions or billions of dollars, forgetting whatever you were doing that got you in that predicament in the first place.
The other option is to write a mocking apology letter and send a check for an extremely small amount of cash to prove a point.
The Exit Six Pub and Brewery in Cottleville, Missouri, chose the latter, taking on the coffee behemoth that is Starbucks.
So what would turn the two unlikely entities into enemies? Exit Six was serving a beer called “Frappicino,” which bears quite a similar name to Starbucks’ signature coffee drink, the Frappucino.
Starbucks sent Exit Six a cease and desist letter, to which Exit Six replied with this Facebook post on Thursday:
“So quick little story. Last week I received a cease and desist letter from the attorneys at Starbucks. Apparently there was a beer on Untappd that someone named ‘Frappicino.’ 3 people had checked into said beer. 3.
“Starbucks did not like that. So I got a letter. They wanted me to remove the beer and promise never to use their names again. They also wanted my written response and guarantee. Here is their letter. And also my response.”
The response is an epic one, coupled with a $6 check for damages Starbucks may have suffered due to the debacle. It’s awesome seeing people react against ridiculous legal action the right way.