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A New ‘Anti’ Modeling Agency Is Hiring Models Based Off Their Personality, Not Their Looks

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Julian Sonny

The modeling industry is a cold world where only the skinny prevail and the hot survive, but one new agency in the UK is trying to change that.

The business of beauty has always been centered around good looks with no real emphasis on character, which gave Lucy Greene and Pandora Lennard a great reason to call for change.

As founders of the Anti-Agency, they’ve built up a client pool of over 100 models that were each hand selected without any height or weight requirements and no previous experience, but rather based solely on personality.

In a recent interview with the Daily Beast, the pair explained what this means to them and why they do it.

“Anti-Agency describes itself as a home ‘for people who could’ve been models and decided not to, for people who are too cool to be models — with real lives on the verge of exploding in music, fashion, art, illustration & other creative industries.’

“Its models are more than ‘just pretty faces,’ and are actually discovered — via ‘hours of Facebook stalking and girl crushes,’ Lennard laughs — and signed to the agency based on their ‘individual style.'”

The selection process itself is unlike anything else in the business. In fact, they even admit that they don’t have their models carry around portfolios or books. Instead, they want them to go out there and sell it themselves.

“We don’t have requirements for size or height. That’s the big one, although the agency’s roster as a whole tends to be on the thinner side, with a pair of large breasts or curvy hips here and there. But we also don’t do portfolios or ‘books.’ For us, models should get booked based on their personality, not based on a load of pictures of them dressed up in different ways.”

Could this be the revolutionary spark that changes the industry forever? Well, considering that their models are still pretty damn hot, probably not!

But it’s good to see people in the business focusing on something different for a change. Check out some of the “Anti” models below.

Abby

Screen Shot 2014-03-22 at 11.40.59 AM

Rico

Screen Shot 2014-03-22 at 11.44.05 AM

SydneyScreen Shot 2014-03-22 at 11.40.01 AM


AyeshaScreen Shot 2014-03-22 at 11.54.57 AM


ChristScreen Shot 2014-03-22 at 11.41.51 AM


ChiaraScreen Shot 2014-03-22 at 11.58.07 AM


ZadieScreen Shot 2014-03-22 at 11.44.42 AM


NikitaScreen Shot 2014-03-22 at 12.01.14 PM


Josh QScreen Shot 2014-03-22 at 12.02.17 PM


LucyScreen Shot 2014-03-22 at 12.03.01 PM


Founders Lucy Greene and Pandora Lennard

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All Photos Courtesy: Anti Agency

Julian Sonny

Julian Sonny

Editor

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