A New ‘Anti’ Modeling Agency Is Hiring Models Based Off Their Personality, Not Their Looks

A New ‘Anti’ Modeling Agency Is Hiring Models Based Off Their Personality, Not Their Looks
World
Like Us On Facebook
Like Us On Facebook

The modeling industry is a cold world where only the skinny prevail and the hot survive, but one new agency in the UK is trying to change that.

The business of beauty has always been centered around good looks with no real emphasis on character, which gave Lucy Greene and Pandora Lennard a great reason to call for change.

As founders of the Anti-Agency, they’ve built up a client pool of over 100 models that were each hand selected without any height or weight requirements and no previous experience, but rather based solely on personality.

In a recent interview with the Daily Beast, the pair explained what this means to them and why they do it.

“Anti-Agency describes itself as a home ‘for people who could’ve been models and decided not to, for people who are too cool to be models — with real lives on the verge of exploding in music, fashion, art, illustration & other creative industries.’

“Its models are more than ‘just pretty faces,’ and are actually discovered — via ‘hours of Facebook stalking and girl crushes,’ Lennard laughs — and signed to the agency based on their ‘individual style.’”

The selection process itself is unlike anything else in the business. In fact, they even admit that they don’t have their models carry around portfolios or books. Instead, they want them to go out there and sell it themselves.

“We don’t have requirements for size or height. That’s the big one, although the agency’s roster as a whole tends to be on the thinner side, with a pair of large breasts or curvy hips here and there. But we also don’t do portfolios or ‘books.’ For us, models should get booked based on their personality, not based on a load of pictures of them dressed up in different ways.”

Could this be the revolutionary spark that changes the industry forever? Well, considering that their models are still pretty damn hot, probably not!

But it’s good to see people in the business focusing on something different for a change. Check out some of the “Anti” models below.

Abby

Screen Shot 2014-03-22 at 11.40.59 AM

Rico

Screen Shot 2014-03-22 at 11.44.05 AM

SydneyScreen Shot 2014-03-22 at 11.40.01 AM


AyeshaScreen Shot 2014-03-22 at 11.54.57 AM


ChristScreen Shot 2014-03-22 at 11.41.51 AM


ChiaraScreen Shot 2014-03-22 at 11.58.07 AM


ZadieScreen Shot 2014-03-22 at 11.44.42 AM


NikitaScreen Shot 2014-03-22 at 12.01.14 PM


Josh QScreen Shot 2014-03-22 at 12.02.17 PM


LucyScreen Shot 2014-03-22 at 12.03.01 PM


Founders Lucy Greene and Pandora Lennard

anti-agency-elite-daily

All Photos Courtesy: Anti Agency

Share Tweet
React
Like Us On Facebook
Like Us On Facebook

Julian Sonny

From the sandy beaches of Hawaii, to the streets of New York: Julian has seen it all. His lifetime of travels has given him a broad scope of knowledge and an eclectic taste unlike any other in the tri-state area. Julian has often been compared to cultural icon, The Rock, because of his unequivocal work ethic and warrior-like stature.

More In World

World John Haltiwanger

President Obama Admits That The US Tortured People Following 9/11 (Video)

Following the events of 9/11, the Bush administration engaged in a practice often referred to as enhanced interrogation techniques when attempting to get information out of suspected terrorists. In a news conference that wrapped up Friday afternoon, President Obama admitted that this could be characterized as nothing less than torture, and that the US can […]

Also On Elite

Envision

Food Artist Uses The Cream From Oreos To Create Her Masterpieces (Photos)

When it comes to food art, Instagram is the best place to show of your skills. A while back, we introduced you to Tisha Cherry, a skilled artist with a knack for creating visual masterpieces using only food. It seems that Cherry is still making awesome pieces with food, but most recently, she’s been paying […]

Humor

Global Warming Could Make Make Gingers Go Extinct (But Probably Won’t)

In the past few days, a number of major news sources have reported that there could be a link between a rise in global temperature and a decline in the number of redheads in the world. According to The Daily Caller, the rationale is that red hair absorbs Vitamin D more efficiently than other colors, […]

Videos

Coolio Is Teaming Up With PornHub, And Thankfully, It’s Not A Sex Tape

The rap legend is making a comeback with a new music video filled with garden hoses, twerking, wet t-shirts, a weird hat with reindeer antlers on it and talent provided by PornHub. PornHub will provide hot women for “Take it to the Hub” — that’s the name of the song —  in exchange for Coolio […]

Food

The Majority Of The 38,000 Food Products You Eat Are Owned By Just 10 Companies

You might’ve walked into a supermarket and looked around thinking to yourself “there are so many food companies.” The fact of the matter is, there are over 38,000 products and an endless amount of brands, but believe it or not, they’re owned and operated by just 10 major companies. For example, those all-natural Odwalla juices […]