Lego Responds To Young Girl’s Request And Makes Female Scientist Toy Set (Photos)
Charlotte Benjamin is a 7-year-old girl who was frustrated at the lack of female Lego toys.
She wrote a letter to the company, explaining that there were “barely any Lego girls” and that, even if there were, all they did was “sit at home, go to the beach, and shop.”
She said the male Legos “saved people, had jobs, even swam with sharks!” and she wanted the company to make girls that “go on adventures and have fun” like the boys.
The letter went viral. Lego noted that they had been considering a female Lego set just two days before Charlotte’s letter emerged online, which happened to be a coincidence.
But Charlotte’s dreams have now become a reality.
Thanks to Lego Ideas, a program that allows customers to submit ideas for future products, Lego has created a new female-centric Research Institute set.
Created by geophysicist Ellen Kooijman, the new set includes a lab set, a telescope and dinosaur fossils.
Although Lego always depicted themselves as gender neutral, they began to cater more to girls in 2011 — but some people were displeased, asserting that Lego should stop distinguishing between girls and boys altogether.
With this new set, which costs $20 and is already sold out on the website, girls can discover dinosaur fossils, map out stars and perform lots of cool experiments.