Police have discovered why Tide laundry detergent is one of the most commonly stolen items in grocery stores, as it has the street value for drug addicts to easily barter the orange canister for their drug of choice.
Tide laundry detergent is commonly traded on the black market for crack cocaine and marijuana, with a 150-ounce bottle often exchanged for a $10 bag of weed or crack.
The 150-ounce bottles of Tide laundry detergent retail for more than $20 in grocery stores, and drug dealers need clean clothes, so the bartering is a win-win for all parties involved.
Police started recognizing the trend last March, as many bottles of Tide laundry detergent were unaccounted for.
Tide is an iconic brand that is extremely desirable, so it makes sense that crackheads are stealing the good stuff.
“It doesn’t matter where the clothes come from, if you wash them with Tide, they do have almost this prestige wash to them,” said Maru Kopelowicz, a global creative director at Saatchi & Saatchi.
Will stores need to lock up laundry detergent the way they do with electronics and pricier items?
Stephen Willard | Elite.