There was much controversy this week following Instagram’s new terms of service- terms that suggest that users’ photographs could possible be sold to companies to be used in advertisements, without compensating the user.
These new terms of service, that are to take effect on the 16th of January, caused an uproar among Instagram users throughout all social media outlets.
However, Instagram maintains that they have no plans to put users’ photos into ads- the new terms of service were supposedly set up to make Instagram’s integration with Facebook simpler and smoother.
Instagram cofounder Kevin Systrom wrote in his blog, “This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used. (Also,) help protect you, and prevent spam and abuse as we grow.”
At the same time, however, Instagram does admit that it was created to become a business- and businesses need to make money. Currently, Instagram doesn’t have any advertisements and they will need to do some sort of advertising in order to make a profit.
“Our main goal is to avoid things likes advertising banners you see in other apps that would hurt the Instagram user experience,” wrote Systrom in his blog Tuesday.
So while Instagram claims that it will not be making a profit off of their users’ photos, it is not exactly clear how they will be making the profit that they need to make.
Paul Hudson | Elite.