Do we spend a lot of time on social media sites? Not sure? Well Neilsen, the same people who give us the TV ratings have now brought as a report on the use of social media sites. In July of this year the US spent 121 billion minutes on websites like Facebook, Twitter, and Tumblr.
The “Social Media Comes of Age” report found that “consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile.”
It also found that Facebook is the most popular social network, by far, with 152.2 million unique visitors a month. Twitter came in third with 37 million visitors, while Tumblr hit eight with 25.6 million.
Surprisingly, Pinterest came in sixth with 27.2 million visitors, a 1,047 percent increase from 2011.
Facebook and Twitter came in first and second place, respectively, when it come to visitors who accessed the networks via apps and the mobile web.
Every social network showed double-digit mobile growth, meaning the number of minutes spent on these networks will rise come next year. Well I guess people can Twatch you and Facebook stalk you from their phone now.
Andrew Alvez | Elite.