An unemployed man desperate for a job has found one – after putting his face on an electric billboard with the words: ‘Hire Me!’ Bennett Olson, from Rosemount, Minnesota, shelled out $300 for his face to rotate with other adverts for 24 hours on the billboard placed near Minneapolis.
The move, in April, came a month after the 23-year-old lost his job at a casino and had searched for other roles without luck.
The billboard, which appeared for eight seconds before rotating with other adverts, said ‘Hire Me!’ next to his website address and his picture.
And it seems the quirky idea paid off – particularly impressing marketing employers who noted the creative approach.
After a number of interviews, he has taken a job at Laser Design & GKS Services, a 3D scanning company in Bloomington.
He admitted the billboard had led to ‘quite a bit of attention, support and ultimately interviews’.
He told WCCO he was offered ‘a handful of good job offers and lots of bogus ones’ after the buzz around his billboard.
‘A lot of people merely sent me a message just to encourage me,’ he added to the Rosemount Town Pages.
He took the job at GKS as ‘they are a young, yet established company which will provide me with the opportunity to learn and grow my career’.
He will be taking a sales and marketing associate position at the company, working on marketing campaigns for social media and video.
After an employee saw the ad, Olson received an email from the the GKS vice president. They spoke on the phone, which led to an interview.
He told the Town Pages the company liked his initiative and his entrepreneurial spirit.
But the contact from Laser Design was just one of many after the billboard. He also received emails directing him to potential job opportunities.
‘It does take something perhaps unique to make yourself stand out from the crowd,’ Steve Hine from the Minnesota Department of Employment and Economic Development told KSTP.