This Video Will Make You Completely Rethink What It Means To Be Beautiful

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When it comes to fashion, there’s a pretty standard, industry-wide idea of what is beautiful. In fact, many would consider the supermodels who walk the runways and are used to create mannequins to be “perfect.” The question is, what happens when you change the physical appearance of the model?

The people at Pro Infirmis decided to put this question to the test by inviting people with physical disabilities to model for mannequins that will grace the storefront window of Bahnhofstrasse in Zurich.

Taking people with scoliosis, amputations and other physical disabilities, Pro Infirmis was able to transform them into mannequins, and the results are incredible. When draped in high-end fashion in the storefront window, the physical differences between them and the “perfect” models become virtually invisible.

When you see someone who is physically different, remember that that person isn’t his or her disability; that person is someone who happens to live with that disability. This campaign, in support of the International Day of Persons with Disabilities, provokes thought with its tagline:

“Because who is perfect? Get closer.”

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Robert Gordon

Hailing from Queens, New York, Robert Gordon can be found running the World News section of Elite Daily or roaming NYC on photographic expeditions. A diehard sports fan who’s had his heart constantly broken by the Knicks and Mets, Robert can be seen donning orange and blue attire all throughout the city. Under the moniker Robbie Fingers, he creates visuals from music videos, to short films with his partner, ManuallFocus.

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