This Genius Tech Makes It So Much Easier To Do Your Holiday Shopping

Festive lights, peppermint-flavored treats, holiday bops playing in literally every store you walk into… the weeks between Thanksgiving and New Year’s can feel like you’ve stepped into a swirling snow globe. And though it’s incredibly joyful and exciting, it can also be a bit stressful. With lists to make and gifts to buy and trips to book and parties to plan, all while still living your life and doing your job, you may find yourself wishing you had a personal assistant to get your holiday errands done.

Enter Microsoft Edge. Edge goes above and beyond the standard browser, with tools tailored to help you shop smarter, plan better, and save time so you can enjoy more of the season. Copilot in Edge can be your personal assistant. How can Edge help streamline and stress-proof your holiday season? Let us count the ways:

Get Detailed, Personalized Gift Recommendations Using Smart Shopping Features In Edge

Every savvy shopper knows that buying online is the way to go if you’re strapped for time, but most search engines just spit out an impersonal list of websites, often ranked by which company has paid the most money to push their products to the top of the page.

Copilot in Microsoft Shopping is different. Powered by AI, it chats with you like an IRL customer service associate. For example, I typed “I need to find a gift for my Boomer mother, who loves art but is very picky” (sorry, Mom, facts). Copilot in Edge then responded “Art is a broad category that includes many forms and styles. I need to ask you a few questions about your mom’s preferences and interests.”

After narrowing down what I was looking for, Copilot in Edge gave me a curated selection of gift ideas from a variety of websites ranging from a high-end auction house to a popular e-commerce site featuring independent artists selling their own work. My subsequent searches — “present for preteen boy who wants new tech but never remembers to charge his phone” and “gift for best friend who I mostly correspond with using therapy memes” — yielded similar success.

Instantly Compare Prices & Reviews Using The Power Of AI

Once you narrow down the perfect gift, smart tools like Copilot in Edge can tell you with the touch of a button whether you’re getting a quality product for the best price possible. Just click the Copilot icon on the Edge sidebar (speaking of sidebars, if you’re running a Windows PC, you already have Edge installed, but if you’re on a macOS, mobile or Linux device, you can simply download it ) and you’ll get instant access to helpful “Insights” such as price history, video reviews, related searches, and even site analytics that will tell you how trustworthy the merchant is. No more cross-referencing from 17 open tabs! It’s a holiday miracle!

Let Edge Plan Your Party, Whether You’re Hosting Or Just Toasting

Celebrating with friends and family is one of the highlights of the holidays, but putting an event together can be daunting. If you’re hosting a gathering, think of Edge as your pro bono party planner. With your ideas and inspiration, Copilot in Edge can generate an image from words using the power of AI for your event invitation, and it can even compose the email to guests to send via Microsoft Outlook — all you have to do is hit send.

You can also use Copilot in Edge to suggest a menu (“gluten-free finger foods,” maybe, or “holiday-themed fondue”), order groceries and decorations, come up with drink pairings, and create a festive playlist to make your party pop. If you’re a guest, Copilot in Edge can help you find the ultimate outfit, potluck recipe, or host gift in less time that it takes you to RSVP.

Book A Holiday Getaway Without Screaming “REP-RE-SENT-AT-IVE!” Into Your Phone

Travel during the holidays can be so stressful that there are multiple movies about the experience (I’d list them for you, but Copilot in Edge does it faster). Whether you’re going home to your family or treating yourself to a trip just for fun, Copilot in Edge can find you the best deals on flights, rental cars, and hotels or resorts within seconds, not to mention suggest local restaurants, landmarks, and activities you may want to try during your stay. And you already know that with Edge’s built-in shopping features, you can get a snowsuit or string bikini in just a few clicks, and at the best price, so you’ll be dressed for the winter wherever you go.

To learn more about all the ways Copilot in Edge can help you navigate the holidays, visit Microsoft.com.