Jessica Alba's Honest Company Called Out Again For Being, Well, Dishonest

Uh oh, Jessica, looks like you've got some explaining to do.

Jessica Alba's "all-natural" Honest Company, valued at $1.7 billion, is under fire again for using ingredients in their products they promised to leave out.

According to recent lab tests, the Honest Company's laundry detergent contained measurable amounts of SLS, also known as sodium lauryl sulfate.

This is a problem because Alba's company profusely expressed they'd avoid certain chemicals as part of their mission statement.

Business Insider reports it goes against the foundational pitch of the company -- that is, to sell "honestly safe, effective essentials for family and home."

Though, this isn't the first time the company has been called out. Just this last summer, consumers reported the company's sunscreen didn't work. This doesn't bode well, as the Honest Company announced last month they had plans to go public.

Citations: Jessica Alba's $1.7 billion Honest Company is under fire for allegedly using an ingredient it promised to avoid (Business Insider)