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Woman's Fake Instagram Goes Viral For Its Hidden Message About Addiction

Louise Delage is Instagram-famous and has racked up over 48,000 followers in just two months.

In case you don't know her, Ms. Delage appears to be a beautiful Parisian woman who posts photos regularly about the glamorous lives she and her friends lead.

She's poised, spontaneous and drop-dead gorgeous — but she's also fake.

louise delage posing with drink in nightclub

Instagram

You read that correctly. Louise Delage is not a real person. She's a model, acting in each photo posted.

Her Instagram account was created by a Paris ad agency called BETC, which was hired by Addiction Aide to bring light to addiction in a very clever way.

Its goal was to teach us how easily we can “like” someone's addiction on social media without even realizing it, and, in Louise's case, it was alcohol.

You may not have noticed, but in each and every photo “Louise” posted on Instagram, at least one form of alcoholic beverage was pictured.

Unsurprisingly, the pattern was overlooked, and people liked her photos over 50,000 times, according to Metro.

By “liking” her photos, they were “liking” her addiction without even realizing it.

Quite often, she's pictured with cocktails.

louise delage with three drinks on table

Instagram


Other times, she's posing with wine.

louise delage fake instagram drinking and smoking

Instagram


And sometimes, she's drinking a beer.

louise delage fake instagram at dinner table

The views can be distracting, though.

Louise delage fake instagram on beach

Instagram


Her beauty can be, too.

louise delage fake instagram on street holding drink

Instagram


Looks like she's having fun, right?

louise delage fake instagram on beach

Instagram


I think this photo says it all.

louise delage on lake with bottle of wine

Instagram

This week, Addiction Aide released a chilling video titled “Like My Addiction” that reveals the secret behind who Louise Delage really is.

Needless to say, people had no idea what they were actually “liking” in her photos.

Now, do you see it?

Amongst the smiles and the sunsets, the model was surrounded by at least one drink in each and every photo — and we didn't even realize it.

This just goes to show you addiction isn't always obvious, but if you look close enough, you'll find the truth.

Citations: Metro

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Amanda Fama

Editor

Amanda Fama is a graduate of Ramapo College with a degree in Communications and Journalism. She is a writer, both creatively and musically, and a lover of coffee, live music, cities & wine.
Amanda Fama is a graduate of Ramapo College with a degree in Communications and Journalism. She is a writer, both creatively and musically, and a lover of coffee, live music, cities & wine.

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