Derrick Rose Overcome With Emotion, Cries At His Adidas Shoe Release Event [Video]

Sports
Like Us On Facebook
Like Us On Facebook

Derrick Rose took the stage yesterday on Chicago’s South Side to say a few words for the unveiling of his new Adidas apparel line. He hadn’t even begun talking, and he was already in tears.

A superstar athlete crying on stage at a press event isn’t something we’re used to, but this isn’t a normal superstar athlete, and these aren’t normal circumstances.

We know that Rose has cried before; he cried after the extremely painful surgery to reconstruct his torn ACL. We also know he has a good reason to cry; the video he was shown can be seen here in its entirety, and it’s a moving piece of advertising in its own right. But when the subject of said advertising is you, shredding the ligaments in your knees and being forced to rebuild your body, it’s enough to, well… make you cry on a stage in front of a bunch of people you don’t know.

Rose is one of our most enigmatic and guarded athletes, a guy who struggles to make eye contact and suffers from intense bouts of social anxiety. He’s also been put in a vulnerable place: wobbling around on a surgically repaired knee has a tendency to do that to you, particularly when you’re used to being one of the top five most agile human beings on the planet. Then, there’s the added pressure of having all of that money tied up in that knee, and having pretty much every person you know relying on your full recovery.

So, yes, Derrick Rose has more than one reason to cry. How he uses the emotions that caused him to — the anger, the sadness, the frustration — will determine whether or not he’s able to follow through on the hashtagged mantra of his Adidas marketing campaign.

Here’s to hoping he’ll rise.

via Sports Gird

Photo Credit: Getty Images

Share Tweet
React

Julian Sonny

From the sandy beaches of Hawaii, to the streets of New York: Julian has seen it all. His lifetime of travels has given him a broad scope of knowledge and an eclectic taste unlike any other in the tri-state area. Julian has often been compared to cultural icon, The Rock, because of his unequivocal work ethic and warrior-like stature.

More In Sports

Sports Joseph Milord

Frank Caliendo Reads LeBron’s ‘Coming Home’ Letter In Morgan Freeman’s Voice (Video)

If you thought LeBron James’ “coming home” letter couldn’t get any better, Frank Caliendo just proved you wrong. During a visit to ESPN Radio’s “Mike and Mike in the Morning” show, Caliendo entered the inception world of celebrity impressions. The comedian performed a rendition of Morgan Freeman’s voice, with a specific hint of “Shawshank Redemption” […]

Sports John Flynn

How Isaiah Austin’s Potential Led Him To A Different Successful Path Than The One He Imagined

Most YouTube “Hoopmixtape” videos feature songs like “Remember the Name” with synchronized beats to emphasize vicious slams or deadly crossovers. That isn’t the case for Isaiah Austin. He scored his highlight video from the NIT championship game, accompanied by a lonely guitar that strummed three melancholy notes, which is an odd selection for such a display of all-around […]

Also On Elite

Women

When Men Are Objectified The Way Women Are In Ads, It Just Seems Weird (Photos)

What if women weren’t the ones so often and normatively sexualized in fashion ads? From slinky see-through dresses to vampy makeup, women’s good looks and svelte bodies are more often than not used in editorials and other print advertisements to show off designer collections and other fashion products. But Takepart has decided to take its […]

Technology

The New Sex App Mixxxer Makes Tinder Look Like Child’s Play

It’s 2014 — we’ve got smartphones, tablets and wireless speakers, but Americans still can’t seem to get laid on their own. Over the past few years, we have been inundated with dozens of mobile applications that help people connect with other people. Despite all of our social media use, we’ve actually become anti-social, thus creating […]